Meet Obama’s ‘magic man’
Change is coming to Malaysia!
Roger Fisk is coming to Malaysia and it is Obama Magic time.
Marketing magazine brings the man who helped put Obama’s show on the road across America, enroute to the White House. Listen to him talk on March 2 at the Petaling Jaya Hilton.
Fisk was hired as the national director of Special Events in what would become a history-making Finance Department. He managed a nationwide grassroots fundraising team that revolutionised modern political fundraising, totalling US$100 million (RM350 million) in 11 months while building the largest donor base in American history.
Fisk supervised teams in 32 States with direct managerial responsibility for event and advertising budgets, site selection, appropriation of staff resources, cultivation of targeted free media, coordination of web outreach, and collaboration with local, State and national elected officials.
His session will focus on ideas and thoughts put in during Obama’s presidential campaign, including new media strategies like blogging, email alerts, SMS, harnessing the power of the Internet and developing online and offline strategies.
This full-day programme will look at various case studies in different States and challenges faced by Barack Obama and is designed to impart the necessary weapons required to plan, develop and operate a successful media campaign.
Fisk will also share his thoughts on the economic outlook and globalistaion.
He adds:"I think people see President Obama as a product of the country rather than a product of Washington, and that is key to people’s ability to relate to him. He can speak directly about having kids while still paying student loans. That sounds simple but it puts him on equal footing with millions of Americans who struggle with those same responsibilities.
"In a larger tonal sense, he is the first post-Baby Boomer candidate, so he was liberated from much of the social baggage from the 1960s that defined most of the previous presidential races for 25 years (eg. where you were when you were young, did you sign up to serve, were you drafted, stands on social issues of 1960s). All these things used to dominate presidential campaigns and Senator Obama was the first truly viable candidate who was a child during those times rather than a young adult expected to be defined by that era."
During a time of economic hardship, organisations needed improved ways to build brand loyalty through the use of social networking and development of online communities. Learn how your organisation or company can adopt the tactics of the Obama campaign to achieve success.
For details on how to attend, call Ruby at 03-77262588 or visit