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BBDO/PROXIMITY Launches Reflections Campaign! |
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AkzoNobel Singapore working with BBDO/Proximity Singapore, an Omnicom Company, has launched a Through The Line campaign for Dulux All, their new multi-functional paint targeted to home owners.
“People want their home to be beautiful, because their home is a reflection of them. Walls cut to reflect the beautiful silhouette of their owners is a poetic expression of that insight” says David Dahan, Regional Account Director, BBDO/Proximity Singapore. “The campaign named ‘Reflections’ will be deployed across multiple touch points including TV, Print outdoor and digital”, he adds.
This campaign breaks in a time when consumers are increasingly spending more time at home. Home being their container, they want it to look perfect hence the need for such a high performing paint like Dulux All.
“Freedom of choice in a strong multi-functional product was the core take away. The insight that the colour of your walls in certain areas of your home reflects your personality truly brought this campaign alive. Your walls mirror you.” comments Danny Searle, Chief Creative Officer, BBDO/Proximity Singapore.
BBDO/Proximity Singapore manages the AkzoNobel business across several markets in Asia including Singapore, Malaysia, Indonesia, Vietnam and India.
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