A journey of discovery in china
“This journey celebrated the re-launch of Richard Hennessy and Hennessy Paradis Extra. Hennessy’s latest Appreciation Journey to picturesque Hangzhou in China’s Zhejiang Province marked the launch of the Hennessy Paradis Horus and the Hennessy XO Mathusalem by Berluti.”...
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Brand leadership drives business value
“The top management should constantly evaluate their strategic decision in the context of customer feedback - what do the customers’ value and how can the customers help the company in co-creating value.”...
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Branding For The Next Recession (Part 2)
there must be a fundamental change in management’s mindset to appreciate the role strong brands play in ensuring that revenue streams are safeguarded and profits can be earned continuously in both good times and bad...
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Searching for a new ad agency?
If you’re the advertiser, and you are growing frustrated with your agency’s lack of creativity because it isn’t hitting the mark, it could very well be their lack of strategic abilities. Indeed, if that is the case, there’s something seriously wrong. Both the account team and creatives should be performing due diligence and know your service and your products cold. They should know your customers like they do their own parents. They should also know your product’s positioning in relati...
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The Adoi Family
If anyone has been part of ADOI’s ‘assembly line’, they will tell you it is nothing short of chaotic. Like a stock market on a bull run, the atmosphere is always battle-mode ready. Very much like an ad agency preparing for a pitch, everyone injects the same electricity into the madness. Many accidents happen before the final roll-out, many egos get bruised and many packs of cigarettes disappear. Sometimes we are late on deadline, and most times it is because advertisers come in late. ADOI ...
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INDUSTRY-BRED contributors
It’s not just the people in ADOI but those from the industry who have constantly been with us, enriching our read and sharing first hand, professional insights. This is our way of thanking some of our contributors for staying with us all these years. Here’s to Martin Roll, Kurt Crocker, Josh Sklar, Sandeep Joseph, Bob Chua, Greg Paul, Jacky Tai, Mike Fromowitz, Raymond Wong, Dean Johns and many more who have brought ADOI to life with the power of the pen and the keyboard!
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Former Number 1 Malaysian Agency Staffers Hold Nostalgic McDonald’s Reunion
December 21st, the day when more than 50 advertising and media professionals -- all ex-members of the country’s indisputable number one ad firm from 1986 to 1993, gathered for a nostalgic 15th year reunion at a McDonald’s restaurant in Bangsar.
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