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Euro RSCG, and MPG have teamed up to launch an integrated campaign around the DBS Altitude American Express® Card that focuses on highlighting the tangible benefits of earning miles faster. The campaign is aimed at affluent consumers who use their card for daily payments but also travel.  The integrated campaign is running across TV, OOH, DM, SEM, and online, and includes cutting-edge 3D print technology executions breaking in the Straits Times today – marking the newspaper’s first 3D print edition. In order to connect with the affluent demographic, the campaign also utilizes consumer engagement activities, including a roadshow in a prime business district, and an interactive mileage calculator that literally shows how quickly a customer could be at their favorite holiday destination.
The campaign taps into the insight that a holiday is much more than just time away – it can be a treasured moment with family, an exciting adventure, or a celebration with friends. Everyone wants to ensure they don’t miss out on those special holiday moments, but with most cards, it takes a long time to earn enough miles for such trips. However, DBS Altitude has the fastest miles conversion in the market, so consumers earn miles faster. Through creative visual executions such as catching the first snow with your family, or first light at the Taj Mahal before other tourists arrive – the campaign shows that DBS Altitude Cardmember will not miss a thing – and that DBS gets them there first. Ooi Huey Tyng, Senior Vice President & Head of Cards and Unsecured Loans, DBS Bank said, “DBS Altitude Card fits the needs of savvy travelers who appreciate the unique travel experience while seeking the best value from a travel credit card. Other than being the fastest way to earn miles in town, the Card rewards travelers with exclusive privileges such as DBS Butler Service to help plan their vacations or 1-for-1 offers with leading hotels.” “Travel plays a different role in people’s lives, but ultimately, it’s always about that special experience that you remember long after your holiday is over. We wanted to tap into that to underline how valuable the benefits of the DBS Altitude Card are and that it is essentially enabling special moments,” said Andrea Lee, Client Services Director, Euro RSCG Singapore. 
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