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ADOI DAILY FRESH NEWS
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Paint My Ride Competition Beckons the Creative Industry to Contribute to a Good Cause
(3 votes, average: 3.67 out of 5)
Paint My Ride, a local design challenge to innovate a paint scheme for the prestigious Lamborghini Gallardo, is calling out to the nation’s creative industry to show off their talents for a charitable cause.

“We have managed to garner strong support from the 4A’s and alongside this, we hope the advertising industry’s best minds can come together to support Paint My Ride and make it a success. It is after all for a good cause and the image attached to being a participant to design a Lamborghini will indeed add value to their presence in the industry besides of course getting the prizes and drive the car,” enthused Dr. Rodwin Bahadur, Organising Chairman of Paint My Ride.

Paint My Ride has got renowned partners who include world class organizations such as Lamborghini, Microsoft, Lenovo, Canon, Red Bull, One Utama, and Pavilion, among many others.

The Competition
The competition is open to all interested individuals; with categories for students or professionals. The competition will begin on 11th December 2009 until 31st March 2010, upon which time the international panel of judges, put together by the 4As, begin their judging.

The public will be encouraged to support the charity effort by purchasing on the spot photos with the winning entries – an effort supported by Canon Marketing Malaysia.

How to Join?
Applications can be submitted via fax or email; instructions will be posted on the website www.paintmyride.org when the competition begins. The application fees are RM 150 for the students’ category and RM 350 for the open category.

The Cause
Proceeds garnered from various activities carried out during and post competition will be allocated to micro-projects for The Narine Poverty Reduction Program (Naporee), under the Lions Club of Sentul as the host charity organization. This program aims to develop skills in the underprivileged for life-long opportunities for generating income and sustainability: enabling and equipping them to deploy the best effect their talent, knowledge, resourcefulness and creativity that will enable them to improve their life chances.

The Prizes
Attractive prizes await winners. The prizes are as listed below.

Grand Prizes

1 st Prize

RM 5,000 worth of cash

2 nd Prize

RM 3,000 worth of cash

3 rd Prize

RM 1,000 worth of cash

In addition to that, the three winners will also receive:

  • an opportunity to drive the Lamborghini LP560 at the Sepang International Circuit
  • showcase their winning design on the actual Lamborghini and have it displayed in two major shopping malls and online
  • student winners will also be offered internships at an accredited advertising agency for four to six weeks.

4 th and 5 th Winning Entries

4 th and 5th

Honorary Mention Prize worth of RM 500 cash each

In addition to that, both the winners will also receive:

  • an opportunity to be driven around the Sepang International Circuit in a GT race car by a professional driver
  • showcase their winning design online

 

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