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Publicis Entrusted To Handle Maggi Brand! |
Nestle Malaysia has appointed Publicis Malaysia to handle the Maggi brand for the Malaysian market, effective 1 June 2010. Publicis has been awarded the full communications assignment for the entire product portfolio of the iconic Maggi brand from noodles, to flavour world to the Masak Masak Studio.
The business was aligned to Publicis, the principle global roster agency of Maggi, after a full strategic review.
The majority of the Maggi packaging and point of sale is already handled by Publicis Malaysia’s design agency CGS. This retail and shopper competency forms a critical part of the agency’s Maggi Contagious brand team. This team consists of expertise in packaging, shopper marketing, branded content, crm, digital, pr and advertising.
“The Maggi brand has a great heritage and holds a very special place in the hearts of all Malaysians. The brand has big ambitions to drive innovation and inspiration to match the food and lifestyle trends that are emerging in this fast moving economy with over 30 million consumers. Our goal is to evolve and lead a new Maggi conversation with consumer’s”, said Dean Bramham, Chief Executive Officer, Publicis Malaysia.
Maggi is the leading culinary brand in Asia, and a worldwide leader in flavour and meal enhancement, and has long been known internationally as a trusted brand in consumer and professional kitchens.
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