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Perception Media To Handle AFC! |
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The Asian Food Channel (AFC) has appointed Perception Media Sdn Bhd as their authorized ad sales and marketing representative for airtime ad sales on the Astro Platform.
AFC is Asia's first 24-hour cable and satellite channel exclusively dedicated to airing the best food programming from around the region.
Perception Media is helmed by Malaysian media stalwart James Selva and has in its roster publications like the Media Planning Guide and Brand Equity.
James tell ADOI, "The idea is to spread awareness and visibility for this lifestyle channel in Malaysia. The attempt is to educate people about the quality and understand the impact of AFC which will give us a niche, upscale market with purchasing power among PMEB’s."
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