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Rosie Hong Joins On-Target! |
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CRM stalwart and industry icon, Rosie Hong, has recently joined forces with another top CRM practitioner, Salim Khubchandani, as Managing Partner for On-Target Marketing Solutions.
Customer relationship or CRM is a much bandied about term, but true exponents of this highly specialised field are few and far between. With more than 18 years of Marketing Communication experience, Rosie is recognised as a leading expert in brand building ,CRM and Data Analytics, making her a perfect fit and vital firepower for this ambitious and growing boutique agency.
“I am very excited over Rosie’s agreement to strengthen On-Target and help propel it to the next level,” said Salim, Managing Director of On-Target. “Rosie’s involvement will primarily be to partner me in the area of Strategic Consultancy, Management Advisory, Operation Advisory and Business Development. The rest of the team and I will continue to front and efficiently manage operations as we continue to grow the agency, which is now entering its fifth year of operations. I’m confident this new partnership will boost our agency’s reputation and drive growth in targeted sectors.” he added.
Prior to enlisting with On-Target, Rosie was with the Foetus Group for 8 years and was a pioneer in the setting-up and development of Rapp Malaysia till its apotheosis as the top client ranked CRM agency in Malaysia. Rosie attracted and worked on projects for a clutch of blue chip clients for BMW, Mcdonalds,MAS, Carlsberg ,Dutch Lady,Nestle etc.
“Salim is an old industry friend and we are both very passionate about CRM. It’s really a new partnership built on an old friendship and we hope to make a difference by specialising in the core areas of consumer insights, targeted segmentation, building sticky communities and embracing Web 2.0 in our communication delivery” explained Rosie.
Salim adds “On-Target Marketing Solutions is a through- the- line agency specialising in just that :TARGETED and strategic acqusition,  retention and  leveraging customers by using brand activation, direct marketing and digital channels.
“We have over the last 5 years, successfully worked with a number of multinational and large local corporations within a wide spectrum of industries, including Fonterra Brands, Visit Britain, Alliance Bank, Prudential, UNICEF, Sime Darby, Western Union, Starwood Hotels, Honda, Taj Hotels, to name a few…
It promises to be an exciting 2010 for us, now with Rosie on board, we will implement a new branding plan with aggressive growth strategies and development of our people. With these key pillars put in place, the year ahead certainly does look rosy and right On target to become the CRM Agency of Choice in Malaysia.!”
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