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Wacoal Launches New Sensuala Logo And Website |
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 WACOAL LAUNCHES NEW SENSUALA LOGO AND WEBSITE AT THE 2010 WACOAL-SENSUALA CALENDAR GIRL LAUNCH PARTY
Kuala Lumpur - Wacoal Malaysia Sdn Bhd launched a new and trendy logo for Sensuala – a range of ladies inner garments from Wacoal, at the 2010 Sensuala Calendar Girl Party held at Mist Club, Bangsar, Kuala Lumpur on 28th January 2010.
The Sensuala range of ladies inner garments from the renowned Japanese lingerie maker, Wacoal was first introduced to the Malaysian market at the end of 2007. The sensual and feminine Sensuala range has practically everything that a lady needs for her daily wear. Be it a vivacious girl in her teens, a driven young lady aspiring to make her mark or a devoted homemaker, no one understands and provides the inner comfort you need like Sensuala.
“Since its introduction, Sensuala has sold over half a million pieces and will soon be on its way to hit the million piece milestone” revealed Mr. Vincent Leong, Director and General Manager of Wacoal Malaysia Sdn Bhd. “The introduction of the new, trendy and dynamic logo is a reflection of the dynamic growth that the brand has achieved in the short period of time; it will also act as the impetus to further growth” added Mr. Leong.
In explaining the new Sensuala logo which incorporates an icon of the cherry fruit, Ms. Lo Yean Feein the Senior Manager of Marketing and Sales said “In Japan, cherry represents beauty, courtesy and modesty; something that the brand Sensuala stands for.” She added, “The cherry fruit also has a vibrant colour and sweet luxurious taste.”
The night also marked the launch of the 2010 Sensuala Calendar Girl contest. Popular Radio Deejay Serena C took the stage to introduce the semi-finalists. The girls paraded in Sensuala lingerie and then twelve girls were selected as finalists. The finalists will be featured in Sensuala’s Wallpaper Calendar 2010, one representing each month of the year. The finalists are:
Audrey Loh Lynn Syn, 24, student
Chung Kar Mun, 20, freelance model
Chloe Nicole Bimbizagan William Majinbon, 21, student and part time model/actress
Crystel Eve Huminodun William Majinbon, 22, freelance model
Evon Yoong Lay Won, 19, student and part time model
Gail Marianne James, 21, businesswoman
L'oreal Mok Shien Leng, 19, student and part-time model
Melisa Jassharan Jeet Kaur, 23, PR & Media Development Officer
Michelle Chuah Sze Yin, 25, freelance model and copywriter
Ko Suet Fen, 20, Accounting and Finance student and part-time model
Ang Wei Ling, 18, student and freelance model
Shirlaine Yeong Siew Siew, 21, student
Online voting which commenced the same evening will determine the winner of the Sensuala Calendar Girl contest. All twelve finalists will receive prizes in the form of cash and Sensuala merchandise while the winner will also be given a Modeling and Appearance Contract with Wacoal Malaysia Sdn Bhd.
Dynamic displays by dance groups and lucky draws ensured a fun filled evening. The 12 page Sensuala cyber calendar can be downloaded from the website www.sensualalingerie.com and wallpapered on your computer screens.
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