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MAGIQADS Welcomes Carrefour MD With Carrefour Magiq Media! |
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Building on its success of being granted exclusive rights to manage and market all Carrefour in-store media, MagiqADs today launched Carrefour Magiq Media; a selection of unique packages developed specifically for marketers to take advantage of the unique media opportunities available at Carrefour.
Guillaume de Colonges, newly appointed Managing Director for Carrefour in Malaysia, launched the packages with Magiqads’ Executive Director K. Sailendra at a breakfast launch, witnessed by key industry players.
Speaking at the launch, Sailendra said “Carrefour offers significant opportunities for brand building and customer contact. It is estimated that over half a million shoppers visit a Carrefour outlet every month, with an average of over 4,500 transactions taking place at each store on any given day. Advertisers everywhere are looking to connect with the consumer. In store campaigns do that. It doesn’t matter what papers they read, or what TV channels they watch, they all shop in one place. We have always believed that Malaysia’s retail media potential is under-exploited. By launching Carrefour Magiq Media we intend to make retail media more accessible and relevant and attractive to advertisers.”
Left : Mr Guillaume de Colonges, Mr VK SailendraMagiqads’ Business Director, Katie Lim introduced the range of media available at the 17 Carrefour hypermarkets located in market centres throughout Malaysia. She also announced that in conjunction with the launch, special packages and discount rates will be offered for Carrefour Magiq Media for a limited period.
Sailendra added, “Carrefour has an excellent reputation as a trusted retailer. We have already had significant interest in Carrefour media channels not just by FMCG brands, which is only to be expected, but also from major brands in the communications and finance. Carrefour Magiq Media offers touch-points from the moment the consumer drives into the hypermarket to the moment of check-out. Savvy brands are already taking advantage of the reach and range of in-store media to reach key consumers.”
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