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| THIRD DIGITAL WEDNESDAY BY THE MALAYSIAN DIGITAL ASSOCIATION! |
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 Think about the digital community and you would imagine a bunch of geeky bespectacled nerds hovering over their laptops disconnected from the real world. The scene was quite the contrary at the third ‘Digital Wednesday’ recently, the monthly social evening organised by newly formed Malaysian Digital Association (MDA). Almost 100 digital industry players filled the first floor of Souled Out’s restaurant and bar in Desa Hartamas to come together and rebuild the fragmented industry.MDA, which was set up barely six months ago, has already garnered about 130 members. The founders of the association are positive that this time around their attempt to get a digital association up and running will be fruitful as digital marketing is growing, especially in these challenging economic times. “Digital players are becoming more committed as they realise consumers are shifting towards digital media. The economic down turn is a stimulator for digital media as it is more cost effective compared to traditional media,” says Rene E Menezes, vice chairman of MDA. Rene explains that in the past such initiatives failed as they were championed by just one group of digital media players, either purely by online publishers, service providers, media agencies or the 4A’s. MDA on the other hand comprises of many different digital players. The council itself is made up of members from ASTRO, Yellow Brick Road, Malaysiakini, Media Prima, TheStar and Utusan Online among others.  The association aims to educate the market, standardise a measurement currency for the industry and encourage technical development in Malaysia that will eventually contribute to the global digital market.“I’m delighted to see MDA finally stamp its mark on the Malaysia communications industry,” adds Harmandar Singh, Honorary Advisor to MDA. Special Guest Speaker Joe Nguyen, VP Southeast Asia of ComScore gave a quick overview about the online audiences in Malaysian and Asia Pacific. Interestingly, Mr Nguyen did visit Malaysia when he was 8 years old as a Vietnamese boat refugee which landed on Malaysian shores. He was detained by the authorities before being released to a third country. ADOI salutes Joe for his tenacity and ambition that has now brought him much success in his life and career! For his full presentation on Asia Pacific and Malaysia online audiences, click here for PDF Visit the MDA web site, www.digital.org.my Trackback(0)
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