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| 5TH MALAYSIAN MEDIA CONGRESS ( MMC) EXPLORES THE WONDERS OF MEDIA 2.0! |
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Nine leading speakers expound the opportunities and trends that lie ahead! About 250 media, advertising and marketing professionals packed the Sime Darby Convention Centre recently to listen to nine leading speakers traverse the new Media 2.0 landscape at the fifth Malaysian Media Congress (MMC) on August 7. MMC Chairman Harmandar Sngh in opening the day-long Congress declared, “By embracing Web 2.0 technology, media professionals are moving to where consumer-controlled media is undoubtedly the new paradigm. If AIDA (Attention, Interest, Desire, Action) was the mantra for Media 1.0, the catchphrases now swirl around Aggregation, Attention, Convergence, Engagement and Personalization.” This year’s event journeyed through topical issues like Search Engine Marketing, Blog Monetisation, Branded Content, Online Research Opportunities, Mobile Advertising ROI, Social Media, Consumer Generated Content and more... Aegis Malaysia CEO and last year’s MMC Lifetime Achievement Award winner Margaret Lim started off the proceedings with a ‘state-of-the-nation’ address on the latest in the Malaysian media scene. This was followed with a peppy session by Peter Vogel Chief Strategy Officer of MEC Asia Pacific on “Earning Consumer Advocacy - How do Media Agencies evolve from contact planning to engagement strategy?” Friendster Inc. San Francisco Marketing Director Jeff Roberto shared his thoughts on “Global Trends in Social Networking: Traffic, Regions, and Monetization”. After the mid-morning coffee break Bob Chua, CEO of PULSE Group, gave the audience much to think about with his presentation titled “How emerging media provides fresh consumer insights”. Continuing, the ever-charming MD of OMD Malaysia Andreas Vogiatzakis made the crowd sit up with this take on “Conversational media - going Beyond the Banner”. MMC’s after-lunch speaker this year held the crowd in awe as 23-year old Timothy Tiah Co-founder of Nuffnang spoke candidly about Blog Monetisation”. MNC Wireless CEO Jasmine Lee kept the pace going after that as she updated the industry on, “Mobile Advertising & Gaming”. Then, Worldwide Chief Creative Officer of WPP’S Digital BLUE Josh Sklar shared the latest on Search Engine Marketing. While in closing Nestlé’s Communications Director Khoo Kar Khoon presented the company’s Malaysian journey with the mantra: Nutrition, Health & Wellness. This year’s MMC Media Entrepreneur of the Year Award was presented to Sivananthan Krishnan of Trapper Media Services. The youthful Siva has successfully carved a market niche in the media specialisation industry by capturing the middle tier of the business. The Award was handed to him by his long-time mentor Aegis Malaysia CEO Margaret Lim in person! CONGRESS NOTES (FOR LIMTED PERIOD ONLY) You can download the presentation notes of this year’s Congress: Kindly register and login in order to download the presentation decks. You can also go to this URL to do so: http://www.adoimagazine.com/newhome/index.php?option=com_comprofiler&task=registers SPONSOR ACKNOWLEDGEMENTS ADOI wishes to thank Malaysian Media Congress 2008 Business Lunch sponsor Bernama TV and media partner The Edge Business and Investment Weekly for their kind and generous support.  Margaret Lim CEO of Aegis Media Malaysia and Peter Vogel Chief Strategy Officer of MEC Asia Pacific  MAA President and Perodua's Peter Das, MNC's Jasmine and IAA Malaysia President Shahar Noor  Ham and Margaret Lim CEO of Aegis Media Malaysia honouring Media Entreprenuer of the Year Winner Trapper Media's Sivanathan  Chief Creative Officer of WPP's Digital BLUE Josh Sklar talks SEM  MMC 2008 Media Entreprenuer of the Year Winner - Trapper Media's Sivanathan Krishnan  Media's Man of the Year - Sivanathan Krishnan  MEC's James Ho and Manjiri Kamat flanking Media Entreprenuer of the Year Winner Trapper's Sivanathan  McCann CEO Tony, Nestle Communications Director Khoo Kar Khoon and EWF's Nanthakumar with turbanned stranger  Poster Boy Blogger, Nuffnang's Tim set the stage on fire  Peter Vogel, turbanned stranger, Friendster's Jeff  OMD Malaysia MD Andreas Vogiatzakis and MMC speker flashing his million-ringgit smile  Nestle¦ü Communications Director Khoo Kar Khoon shares Nestle's thinking with the industry  MMC Chairman Harmandar Singh setting the stage for Media 2.0.  The rapturous audience at the palatial SDCC Ballroom  Sime Darby Covention Centre  Saito Academy stuents posing at MMC 2008  Pulse Group CEO Bob Chua talking about online research Trackback(0)
Comments (1)
Sharon Wong
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It's a great conference. I've learned a lot and enjoy the whole function. However, I clicked on the URL but failed to download the presentation notes. Can someone help me in this matter please? |
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