"SLOPPY BURGER" COMMERCIAL WINS FRIEDCHILLIES NEW YORK FOOD AWARD!

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The message "Dont judge burger by its display" has brought local food promoting company, FriedChillies Media Sdn Bhd (Friedchillies), good fortune when it won in the New York City (NYC) Food Film Festival held in New York recently.

The five-minute film entitled "The Slopiest Burger in Malaysia" won the top prize in the category of Super Short Film, eliminating American participants."We can't believe we (had) won and that people half the world away watched and loved our little film," said Mohd Adly Rizal, founder of FriedChillies Media in a statement here today.

The NYC Food Film Festival, which is in its second year, celebrates the best in food film making. The anual festival was held at the Water Taxi Beach in Queens from June 14 to 20 and FriedChillies was the only foreign participant.
The NYC Food Film Festival is a multi-sensory experience where filmgoers are able to watch food films and then sample the food portrayed in those films. FriedChillies Media through its site www.friedchillies.com had been promoting Malaysian cuisines be they street-fare or fine-dining to the world since 1997.

In March 2007, FriedChillies launched Malaysia's and Asia's first Internet Food Channel (www.friedchillies.tv) to further promote Malaysian cuisines to the
world.

The award winning film can be watched on www.friedchillies.com

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