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GLOBAL PRINCIPLES FOR ONLINE BEHAVIORIAL ADVERTISING!
Friday, 03 July 2009
The World Federation of Advertisers (WFA) has adopted a set of Global Principles for self-regulation of online behavioral advertising. These Principles set out the common basis on which advertisers wi...
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LESSONS FROM CANNES!
Friday, 03 July 2009
Let’s get to the bottom of it all. Advertising is talking to consumers, not talking to oneself or award judges. Isolating them will make you irrelevant and so will advertising festivals who do so.
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PUBLICIS BEEFS UP MANAGEMENT POWER!
Thursday, 02 July 2009
With the appointment of Dean Bramham as CEO of the Publicis Groupe Malaysia comes the first in a series of new key hires at the agency. Steven Pong has joined as General Manager and LV Chong joined as...
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SLEDGEHAMMER WRITING IN CANNES DAILY 2009!
Thursday, 02 July 2009
Click Here (images/_docs/ARTICLE-IN-CANNES-2009-DAILY-MAGAZINE.ppt)to View Attachment
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M&C SAATCHI WINS POS MALAYSIA
Thursday, 02 July 2009
Effective 1st July 2009, M&C Saatchi Malaysia has been appointed the Strategic Advertising and Brand Communications Agency for the country’s national postal service provider, Pos Malaysia Berhad...
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DENTSU POWERHOUSE AT CANNES 2009!
Thursday, 02 July 2009
Media Agency of the Year and Gold Lions in the Media, Design, Cyber and Outdoor Categories
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KINETIC WINS MINI ACCOUNT!
Thursday, 02 July 2009
Relatively unknown, but highly creative local shop, Kinetic has beaten Publicis and Tribal DDB in the final round of creative reviews to clinch the BMW MINI account.
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PICTURE PROWL
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Parse feed
Microsoft appoints Yeung as Hong Kong GM
Fri, 03 Jul 2009 17:02:00 +0800
HONG KONG - Microsoft has named Peter Yeung (pictured) as the new general manager of its operation in Hong Kong, replacing Herman Lam, who is leaving the company after thirteen years.
 
MasterCard calls global digital pitch
Fri, 03 Jul 2009 16:06:00 +0800
ASIA-PACIFIC - MasterCard is holding a global digital pitch, regional representatives for the credit card company have confirmed, but say that it is "too soon to tell" what Asia-Pacific's role in the review will be.
 
Google set to boost ad revenue by 25 per cent in China
Fri, 03 Jul 2009 16:04:00 +0800
BEIJING - Despite the recent controversy surrounding Google in China, the search engine is poised to announce a second-quarter ad revenue boost of 25 per cent quarter-on-quarter.
 
MTV signs format deal with CCTV
Fri, 03 Jul 2009 15:07:00 +0800
BEIJING - MTV Networks International(MTVNI)has agreed a deal with CCTV to adapt Nickelodeon show GUTS into a Chinese format.
 
        
  • The Drayton Bird Blog – My favourite Donald Trump joke
    I only know two Donald Trump jokes. One is a book he “wrote” called The Art of the Deal, which was dreadful. The joke was on...
  • Are you big enough to fail?
    As a creative thinker you are going to fail! Consider the 40 ideas quota discussed previously (on the premise productivity precedes greatness an ideas quota...
  • U 2 Cannes Do
    With all the focus now on Cannes and the enviable achievement of the winners, I thought it would be a good time to reflect with...



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