Dato' Sri Shazalli Ramly
CEO,
Celcom

Dato' Sri Mohammed Shazalli bin Ramly ("Dato’ Shazalli") was appointed Chief Executive Officer and Director of CELCOM (Malaysia) Berhad ("CELCOM") on 1 September 2005.

He holds a Bachelor of Science (Marketing) from Indiana University, Bloomington, Indiana and a Master of Business Administration from St. Louis University, Missouri, USA.

Prior to joining CELCOM, Dato' Sri Shazalli was the Chief Executive Officer of ntv7, Malaysian 7th terrestrial TV station, a position he held for 8 years since its launch in 1998. Under his leadership, ntv7 successfully secured 28% of television advertising market and recognised for its strong branding of television programmes, innovative media campaigns and new media products.

Before joining the broadcasting industry, Dato' Sri Shazalli had earlier left his mark in the FMCG industry when he served the Lever Brothers (1987 - 1993), followed by Malaysian Tobacco Company (MTC) and British American Tobacco (BAT) (1993 - 1996) both in Malaysia and the United Kingdom.

Among key achievements during his time at Lever Brothers include spearheading the launch of the company’s products into the highly competitive and challenging Indonesian market, re-launch of Lux soap and introduced Lux shower cream for Unilever Malaysia, and helping Lux to regain its leadership position in that segment Later he took up the position of the Director of Marketing in Asia Broadcasting Network (ASTRO) for 2 years where he was involved in the earlier launch of ASTRO into the Malaysian market .

Dato' Sri was also the Vice Chairman of the Multimedia Commission Content Forum and was a Director of Malaysian Television Broadcaster Association (MTBA). He had also served as a Board Member of Federal Agriculture Marketing Association (FAMA).

He is also a Director of Dialog Telekom Limited, a subsidiary of TM in Sri Lanka.