Ravi Kiran
CEO - Asia, Specialist Services,
Starcom MediaVest Group
Ravi Kiran is the Chief Executive Officer for South Asia of Starcom MediaVest Group, one of the largest marketing communication networks in the world and in India. Kiran is focused on providing the strategy and vision that will allow Starcom MediaVest Group to attain its goal of being a powerful company in the region that provides brands engaging connections with their consumers. A respected media executive, Kiran was named Starcom MediaVest Group’s CEO - South Asia in August 2005. In January, 2007, Kiran assumed additional charge as CEO-Asia for specialist communication services within the group.
Out of a total of 16 years in the business, Kiran spent over 8 years at Lintas India and Initiative Media, and was one of the early advertising executives in India, who crossed over into Media from Account Management.
Under his leadership, Starcom MediaVest Group in India has built competencies in many non-classical disciplines over the last 3 years. Prominent amongst these are Sports and Cause Enabled Marketing [Relay Worldwide], Entertainment and Embedded Marketing [Starcom Entertainment], Online and Wireless marketing [Starcom IP], Activation and Consumer Excitement [ACE], Ambient and Impact Marketing [StarSight], Small Town and Rural Marketing [Xpanse]. In addition, the network has begun experimenting with a potentially powerful discipline – Peer-2-Peer Marketing.
Since 2003, Kiran has been chairing the marketing committee of Indian Readership Survey, India’s premier readership and product usage survey, that is conducted under the aegis of the Media Research Users’ Council.
Kiran holds a Bachelor of Engineering degree from University of Kashmir and an MBA Marketing degree from Faculty of Management Studies, University of Delhi. He lives in Mumbai with his wife Shalini. His interests include technology, behavioral sciences and philosophy.