Peter Choo
CEO, Executor
SMV Group Diversified Services

An enthusiast and believer in OOH media, Peter founded Executor Malaysia in late 2006, a planning & buying consultancy outfit, with the Starcommediavest Group.

Started his advertising career in 1989. His natural flare in strategic planning & thought process has driven him to conceptualize the strategic planning department of Naga DDB in 1992, where he assumed the position of Senior Planning Manager.

Two years later, he co-founded Dai-Ichi Kikaku (DIK) in Malaysia and took office as Director and Vice President of the outfit. Before returning to the communication business in Publicis Groupe, he was the Director of Marketing & Communication of Sunway Lagoon.

In 2002, he took office as CEO of PowerScreen, turnaround the loss-making giant electronic display company; successfully branded and repositioned PowerScreen from an electronic-display medium to an Out-of-Home TV network, which is now audited and recognised by the advertising industry.

Graduated in the field of Marketing with MBA from University of Strathclyde, UK. Peter is a regular trainer in area of strategic brand communication for last 10 years. He also serves as advisor to IACT on training and curriculum.