Ameernudin Zulkifli
Editor,
Monsterblog.com.my

Mack Zulkifli started his career in the marketing division of Malaysia Airlines, eventually ending up as a copywriter for a Malaysian advertising agency. He led one of Malaysia’s largest local agencies for two years, before his love for technology drew him to accept a senior management position in JARING, a Malaysian internet service provider. There he headed commercialization and brand management.

On the blogging scene, he started a site called Brand New Malaysian (www.brandmalaysia.com) in 2004, writing about corporate governance, brand management and politics. It was an instant hit, and at it’s peak had 20,000 – 30,000 plus readers a day. This was when it was realized that blogs could rival the readership of some magazines.

He is now the editor for Monster Blog, a blog by New Straits Times, a leading English language daily in Malaysia. He also contributes articles to technology magazines, ADOI and speaks for often in seminars about digital branding and the new frontiers of technology.