TheStar: Convergence new buzzword for marketers
By Leong Hung Yee
KUALA LUMPUR: Although “convergence” is very much a buzzword these days, it's really nothing new to the telecommunications industry, said OMD Malaysia managing director Andreas Vogiatzakis. More...

TheSun: Understand the changing consumer behaviour
By Angela Sargunan
The advertising industry has been urged to go back to basics, in reaching out to consumers today. "Go back to principles of consumer marketing and understand the consumer,"said Celcom chief executive officer Datuk Shazali Ramly (pix) in his presentation at the Malaysian Media Congress (MMC) on Tuesday. More...

TheSun: Turning free start of theSun's success story
By Joyce Au-Yong
Free is good! At least, it has been with theSun, which celebrates its fifth anniversary since it became a free paper on April 8, 2002. As Malaysia's first and only free newspaper, which started with a circulation of 120,000 then, theSun has since increased its circulation by 120% to 265,000 today. More...

Congress to feature top guns in media
The upcoming Malaysia Media Congress (MMC) promises to be truly insightful, as it attempts to answer tomorrow's questions today - with its theme "Convergence". The MMC to be held at Sime Darby Convention Centre, Bukit Kiara, Kuala Lumpur on April 2 and 3 features 19 speakers who are media and business communication industry specialists from Singapore, Hongkong and Malaysia. More...