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Facebook wants £11 from users who want to contact celebrities |
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Tuesday, 09 April 2013 10:23 |
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Posted by @gordonmacmillan on 8 April, 2013 at 10:59 am. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Trackbacks are closed, but you can post a comment.
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Data is Killing Creativity |
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Monday, 08 April 2013 14:38 |
Jane Caro talks to Marketing about communicating with young people, how data is killing creativity (and legislation will too) and why marketers need to reconnect with their own humanity.
The ‘speaking topics’ list on Jane Caro’s bio runs for two pages. The author, novelist, lecturer, mentor, social commentator, columnist, workshop facilitator, speaker, broadcaster and award-winning advertising writer is in high demand by agencies and event organisers, and is a regular guest on a number of television programs, including The Gruen Transfer.
She is the only woman to have been the chair of judges of the Australasian Writers and Art Directors Association, and is on the boards of Bell Shakespeare and the NSW Public Education Foundation.
On this occasion, Marketing chats with Caro about her upcoming appearance at the forum ‘Marketing and Communicating with Today’s Youth’.
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Commentary: Scam ads, Ford, JWT, Bobby Pawar, Colvyn Harris, Kardashians… |
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Tuesday, 02 April 2013 11:37 |
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What a week we passed through last week. It was pure grist to the mill. A scam ad, India’s largest ad agency in the eye of the storm, one of the best known global automobile brands running for cover, the sacking of one of India’s best-known Chief Creative Officers, and the Kardashian sisters thrown in for good measure…Phew!
Much has been written by us and our competitors. So let’s skip the details. Everybody is talking about right and wrong – and if Bobby Pawar and Vijay Simha Vellanki were sacrificed at the altar of convenience. Opinion is rightly divided. From what I know, Bobby, after “putting” in his papers, made a getaway to Gulmarg to cool off in cooler climes, far from the madding crowd.
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JWT India Fires staff over controversial Ford ads |
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Thursday, 28 March 2013 16:59 |
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JWT India has fired some employees over a series of advertisements to promote Ford Motor Co.'s F -0.68% Figo sub-compact car in India, which were slammed for being offensive and stirred up a huge controversy.
The ads, which depicted scantily-clad and gagged women, come at a particularly sensitive time for India. The country's parliament last week approved a bill that aims to strengthen sexual assault legislation, which came in response to the horrific gang rape and death of a young Indian woman in late December.
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Twenty-Four Companies Set To Receive Malaysian Brand Certification |
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Wednesday, 27 March 2013 11:13 |
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A total of 24 companies are in various stages of being certified with the National Mark of Malaysian Brand, a mark that depicts quality, excellence and distinction of products and services by Malaysian companies.
SIRIM QAS International Sdn Bhd, Management System Certification Department Senior General Manager Parama Iswara Subramaniam said, the companies were ready to be audited.
"They have to go through stringent standard assessment processes, as we have already accepted their application and dates have been set," he told reporters here today.
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DDB wins Creative Network of the Year |
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Tuesday, 26 March 2013 13:04 |
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After a final judging session in Singapore last week, Campaign Asia-Pacific has announced that DDB Group Asia Pacific has won the coveted Creative Network of the Year award.
Naga DDB Sdn Bhd says in a statement that this achievement allows the DDB Group Asia Pacific to be recognised as the leading creative agency by the entire industry, its competitive peers, and prospective new client partners in Asia-Pacific.
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Traditional media going strong |
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Tuesday, 26 March 2013 13:02 |
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It remains relevant in the digital era
Don't discount the traditional media yet despite the emergence of digital media.
That is the clear message from a panel discussion at the annual Malaysian Chief Marketing Officers (CMO) Conference on Thursday, which sought the answer to Is marketing now online marketing?
Celcom Axiata chief marketing officer Zalman Aefendy Zainal Abidin, one of the panellists, says Celcom has increased advertising spending in the areas where it knows will make the biggest impact.
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Former Manchester United CMO on managing talent and resources |
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Tuesday, 26 March 2013 12:57 |
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Peter Draper, a well-respected business consultant and notably known as a former chief marketing officer at Manchester United Football Club, was in town this week to speak at the Malaysian Chief Marketing Officers (CMO) conference in Kuala Lumpur and he was happy to share with StarBizWeek his insights on local enterprises gearing for international business.
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Lowe Malaysia brands new 21 acre live learn and play integrated development Shah Alam Utropolis |
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Tuesday, 26 March 2013 12:56 |
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Lowe Malaysia has branded the forthcoming live, learn and play integrated development at Malaysia's Shah Alam, Utropolis.
Lowe Malaysia, with client Paramount Property (Glenmarie) Sdn Bhd, will be working on through-the-line communications throughout the phases of the development. The work was awarded to Lowe following a credentials presentation.
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The metrics we wish would just die already |
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Tuesday, 26 March 2013 10:04 |
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Let's face it: Some of the metrics that marketers are still relying on are outdated and meaningless. Here are the worst offenders.
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