MICHAEL Conrad, president of Berlin School of Creative Leadership and former chief creative officer of Leo Burnett Worldwide, will give a talk in Petaling Jaya on Oct 19 under the Association of Accredited Advertising Agents Malaysia's (4As) Putra Brand Leadership series.

The 4As says in a statement that Conrad is widely acknowledged as a legend in the advertising world.

“He was instrumental in helping Leo Burnett Worldwide become Global Agency Network in 2000, and the Most Awarded Agency Network in 2001.

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Surprisingly, not New York. In fact, compared with select cities in Europe and Asia, Manhattan’s downright cheap.

According to a chart by Credit Sesame, the average cost per square foot in Manhattan is $1,068. That’s about $500 less than the average in Singapore ($1,561) and $1,000 less than the average in Oslo ($2,099). None of which compares with the eye-bulging price tag of real estate in Paris. A measly square foot in the City of Light checks in at $3,287: enough to buy a ...

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26 Years Celebrating the Power of Ideas ...

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Apple's Leader has died at the age of 56, having recently stepped down as Apple's CEO. He wasn't trained as a designer or an engineer. But he was one of the greatest users of technology ever. That was his secret asset.

In the wake of Steve Jobs's resignation [Ed. Note: And now, death], let's consider the greatest decision he ever made. It didn't happen in a garage in Cupertino, California, sweating with Steve Wozniak as they dreamed up a computer for the common man. Or in a conference room, as managers told him that no one would ever pay $400 for a portable music player. Or in another conference room, as new managers told him no one would ever pay $400 for a cell phone. Rather it was in an almost ...

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Have you ever allowed the color of the stoplights to decide the direction of your day? I have, and it led me to a street corner at the intersection of bad and worse in San Francisco.

It's the same with analytics: Analytics can serve as a very useful directional tool or map, but if you don't know where you're trying to go with your online assets, or what you're trying to accomplish, you, too, could reach unfavorable results. In fact, you probably will.

Marketers always want to better understand the data coming from their web analytics tools. Yet too often they don't go through the fundamental process necessary to set up a proper analytics strategy. Marketers are buried in data, but how do you know what the data is really ...

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With the next update of iOS to version 5 on October 10th, it's going to happen again: Apple is going to invent the future by reinventing the past. And we'll all be ready for it because Apple has spent years preparing us for what happens next. It's part of the company's modus operandi--a part so subtle it goes mostly unnoticed.

This time around, Apple is reinventing the way its own software updates are delivered by way of an invisible feature called PC Free, which allows iPhones and iPads to update themselves via Wi-Fi, without every needing to be connected to a PC. Put another way: Apple will enable most people to make the ...

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In March, TED announced the winners of its Ads Worth Spreading competition, a competition that celebrates video ads that people choose to watch and share. The winning ads were selected by a panel of industry experts, including creative directors from some of the most prominent creative agencies in the world. As you might expect, the result is a true pantheon of video ads. From a digital chase, to a boy's wandering imagination, to a town's colorful transformation, these are ads you choose to watch and share, ads that inspire, ads that, in the end, make you forget you're watching an ad.

Besides providing well deserved visibility for the brands and their campaigns, Ads Worth Spreading also serves as a ...

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How the Asian superpowers compare on various measures of development

In the recent Singapore Grand Prix, a car belonging to the Force India team reached the finish line just 111 seconds after the leader. Today’s chart uses a stopwatch to compare India’s progress in development against another pace-setter, China. The chart shows the number of years that have elapsed since ...

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A nationwide survey has found that eight in 10 people here exceeded the recommended daily intake of salt by more than 60 per cent.

This salt intake study, which used urine samples as a form of measurement for the first time, found that adults aged between 30 and 49 consumed ...

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SINGAPORE: A watchdog – which wants an advertisement of a topless man removed – has defended its move in the face of online allegations of double standards.

Users on online forums have questioned why the Advertising Standards Authority of Singapore (ASAs) has not also suspended lingerie ads featuring semi-nude models in public areas such as bus stops and shopfronts.

The Straits Times, in an article on Thursday, reported that Asas had found the ad, plastered on the front of an upcoming outlet for American fashion retailer Abercrombie & Fitch, to have breached decency rules.

ASAs chairman Tan Sze Wee told The Straits Times that the ad was put up in a prominent location at the Knightsbridge mall in Orchard Road.

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