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The Telegraph: Think Tank: the Super Bowl is a demonstration of advertising best practice and malpractice |
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Friday, 18 February 2011 15:13 |
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Last Sunday's Super Bowl bout between the Green Bay Packers and the Pittsburgh Steelers was watched by 111m people, from the White House down. It duly displaced the previous year's fixture as America's most-watched TV broadcast ever. The occasion, like the game itself, boasts a frenzy of self-aggrandising statistics: it's America's second-biggest food event after Thanksgiving. But beneath all the hullabaloo of American football lie lessons aplenty for British business, and specifically its marketing community. Lessons, most obviously, in leadership, administration and branding. The NFL's venerated coaches, for a start, throw off management bon mots like confetti. The legendary Vince Lombardi, whose name now graces the Super Bowl trophy itself, is the most often quoted. "Show me a good loser, and ...
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Silicon India News: Indian inventor's creation make flying car a reality? |
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Thursday, 17 February 2011 02:01 |
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Bangalore: It requires having a child like simplicity to fantasize and believe that there is something called as a flying car but in this era of innovation boom,it is being claimed to be turned into a reality by an ...
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Adweek: Q&A With Y&R CEO David Sable |
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Thursday, 17 February 2011 01:52 |
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David Sable, Young & Rubicam’s fourth global CEO in eight years, is no stranger to the WPP Group shop, having worked there early in his career. That was 17 years, ago, however, and since then Sable has distinguished himself primarily as a direct marketer, given his 11 years at sister shop Wunderman. (He also has held account management roles at ...
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TheStar: Bridgestone is tops in Super Bowl advertising buzz |
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Sunday, 13 February 2011 10:39 |
THE polls are out, the critics, academics and armchair ad executives have cast their votes and the winners of this year's Super Bowl branding battle have been declared: Volkswagen, Bridgestone, Doritos and Bud Light.
The big loser? That may be the actual polls and reviews run by USA Today, Kellogg School of Management, The Wall Street Journal and Advertising Age.
No longer are polls the object of obsession they once were with chief marketing officers seeking feedback on the millions they forked over for 30 or 60 seconds of Super Bowl commercial time. Twitter and Facebook are replacing them.
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TheStar: Zecha's comments 'misdirected', says 4As |
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Saturday, 12 February 2011 10:38 |
PETALING JAYA: The Association of Accredited Advertising Agents of Malaysia (4As) has refuted Integrated Strategic Communications (ISC) group chief executive officer Austen Zecha’s comments suggesting that 4As does not champion the interests of its members.
“Prior to ISC’s withdrawal from the Tourism Malaysia pitch, 4As council representatives highlighted issues faced by members with the Tourism Ministry, including a meeting held with a previous minister when the pitch process and subsequent appointments were called into question in the international trade media,” it said in a statement yesterday.
“The issue was also taken up when allocated budgets were reduced although members had invested in human resources to service the Tourism Malaysia account. Zecha’s chief operating officer at that time was a council representative when some of these issues were raised and discussed.”
Last month the ISC group, which had serviced the Tourism Malaysia account since 1999, announced its decision to withdraw its tender for Tourism Malaysia’s re-pitch for a new three-year contract. It cited the agency’s concerns over “the ambiguity of the tender process” as a reason.
Zecha subsequently said he had provided the Malaysian Anti-Corruption Commission (MACC) with documents to back his company’s claims.
Tourism Malaysia, meanwhile, maintained that the tender process was done in strict compliance with the financial and procurement guidelines and regulations prescribed by the Government, which left no room for ambiguity. The agency has since announced the five winning agencies for the 2011-2013 cycle.
“From a professional perspective, 4As cannot get involved with any trade disputes between Zecha and his former client,” 4As vice-president Tony Savarimuthu said in the statement. “He is, however, welcome to contribute ideas, or even serve on the council. TBWA-ISC (the advertising arm of the ISC group), appointed through the prerogative of the president under the rules, has a seat on the council. I’m surprised to hear of Zecha’s reported claim that he has not attended a single 4As meeting in his entire professional career in Malaysia. I’m sure he has benefitted immensely from the Malaysian advertising industry.”
Savarimuthu further said that Zecha’s comments aimed at 4As were “misdirected.” “Any allegations of corruption are a matter for the MACC to investigate,” he added.
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TheStar: AMP division helps companies boost their brand presence |
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Saturday, 12 February 2011 10:37 |
AMP Radio Networks, working on the premise that creativity drives the business of advertising, has set up a new division to help companies including small and medium-sized enterprises (SMEs) boost their brand presence in the most cost-efficient manner.
The division, known as Springboard, will collaborate with creative and media agencies as well as SMEs and multinationals to help them position their brands in the media entertainment space via radio, digital, events, direct marketing and mobile solutions.
The division, adopting the concept of “ideate, innovate and integrate”, will collaborate with brand guardians in planning and crafting consumer-focused media solutions that deliver on exponential consumer engagement and return on investment.
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TheStar: Dentsu raises annual outlook as TV ad demand jumps |
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Saturday, 12 February 2011 10:28 |
DENTSU Inc, Japan's biggest advertising agency, raised its full-year operating profit forecast for a third time after robust demand for TV commercials helped to boost nine-month profit by 86%.
Dentsu says it now expects operating profit of 51.7 billion yen (US$628mil) for the year ending March 31, up from its previous forecast of 47.5 billion yen. That slightly tops an average forecast for 50.3 billion yen in a poll of 16 analysts by Thomson Reuters I/B/E/S.
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TheSun: Mix bag of recipients.. |
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Saturday, 12 February 2011 10:00 |
PETALING JAYA (Feb 10, 2011): Out of the five agencies who were awarded the cumulative sum of RM381 million for the Tourism Malaysia global advertising account, two seem to have an impressive clientele and track record.
Naga DDB Sdn Bhd, which will handle the Asean market, and M&C Saatchi Sdn Bhd (Europe, America, Oceania) have been around since 1985 and 2003 respectively.
Among Naga’s clients are Astro, Perodua and Tourism Australia. It also has received other government contracts including the Human Resources Ministry, the Health Ministry and MCA.
Naga DDB falls under the Foetus International Sdn Bhd group, presided by Datuk Vincent Lee who is also deputy chairman of Star Publications Bhd and president of the Association of Accredited Advertising Agents of Malaysia.
M&C Saatchi, meanwhile, carries out brand consultancy, design, direct marketing and sponsorship for big names like Alliance Financial Group, Bank Negara Malaysia, Celcom and Mandarin Oriental Kuala Lumpur.
One of the directors listed is Sharifah Manjalara Syed Hussein who is granddaughter to first prime minister Tunku Abdul Rahman.
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fastcodesign.com: The Seven Deadly Sins That Choke Out Innovation |
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Thursday, 10 February 2011 21:46 |
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In most companies, there's a profound tension between the right-brainers (for lack of a better term) espousing design, design thinking and user-centered approaches to innovation and the left-brained, more spreadsheet-minded among us. Most C-suites are dominated by the latter, all of whom are big fans of nice neat processes and who pay good money to get them implemented rigorously. So often, the innovation process is treated as ...
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iMedia Connection: 6 digital marketing words that must die |
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Thursday, 10 February 2011 21:39 |
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Each industry or professional discipline has its own collection of such words. It's only natural, given that each of them requires its own language to articulate its specific worlds. The online advertising industry is certainly ...
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