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Btimes: Catcha Media sees a big catch in online advertising |
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Monday, 11 July 2011 23:54 |
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KUALA LUMPUR: Catcha Media Bhd, one of the country's largest new media companies, is planning to launch websites for all its magazines as part of its plan to grow online advertising business.
Group chief executive officer Patrick Grove told Business Times that currently, there are four magazines that have their own websites namely Juice, Home-Pride, Mint and Clive.
"Juice just launched its own website. Stuff and Prestige magazine will be launching its websites this year. So when we launch these websites, they will get integrated into the MSN platform," he said.
The company operates all of Microsoft's online properties in Malaysia, including the MSN portal, and has exclusive sales rights for leading Malaysian website Lowyat.net. It also publishes 14 magazines such as Clive, HomePride, Juice, Mint, Stuff and Prestige, among others.
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