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Thursday, 28 December 2006 23:28 |
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More targets the 40+ woman. Winning the 2006 Magazine of the Year award is proof that it has hit its mark, writes FOO YEE PING. NOW you're a woman with a past." That was what a Frenchman remarked to American beauty and fashion director Lois Joy Johnson...
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"Firms portray strength, value via brand" |
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Sunday, 24 December 2006 07:34 |
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"DAVID Butorac, when he was appointed chief operating officer of Astro All Asia Networks plc in 2002, made it his priority to build Malaysia's first satellite TV station into a brand for consumers."
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The keris as a brand symbol |
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Sunday, 24 December 2006 07:29 |
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"SHAKESPEARE'S Juliet once wondered: "What's in a name? A rose by any other name smells just as sweet."Right? Not quite."
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Raising the bar for direct marketers |
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Sunday, 24 December 2006 07:28 |
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"JUGGLERS, stilt-walkers and umbrella-carrying mimes caught the attention of those attending the Direct Marketing Association of Malaysia (DMAM) Awards earlier this month, whose theme was The Greatest Show on Earth."
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"Viral Advertising Is The Rage, But Sony Discovers That Faking..." |
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Thursday, 21 December 2006 01:52 |
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Think of viral advertising as an electronic word of mouth. The idea is to spot something really interesting on the Internet and pass it onto our friends who in turn pass it to their friends...
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Largest advertising billboard |
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Thursday, 21 December 2006 01:49 |
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"A Kuwaiti developer has applied for recognition from the Guinness Book of World Records for an advertising billboard. Mabanee will put up a 1km-long, 117,600 sqft billboard..."
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"In advertising, we're experts without expertise: Santosh Desai" |
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Thursday, 21 December 2006 01:47 |
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It's no secret that Santosh Desai's interest in advertising has been on the wane for the last few years. But it was still a surprise when Desai, McCann-Erickson, India's president and CEO, finally decided to call it quits after having dedicated 20 years..
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Time Warner Sues DirectTV Over False Advertising |
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Thursday, 21 December 2006 01:45 |
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Time Warner took DirecTV into court this week over what Time Warner claimed as
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Sports can quit the tobacco sponsorship habit |
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Wednesday, 20 December 2006 03:24 |
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"Sports and sponsorship cannot be separated as they are inter-related. Sports need sponsorship as financial aid to prepare for the events and in exchange, sponsors use sport as a marketing tool to promote their products to audiences at sports events."
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Lexus Malaysia proudly launches its exclusive LS460L & GS300 models |
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Wednesday, 20 December 2006 03:20 |
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"UMW Toyota Motor Sdn Bhd, through its newlyestablished division Lexus Malaysia, has introduced not one but two models that have achieved great success in markets where they have been launched - the LS 460 (right) and GS 300."
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