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BrandRepulic.com: Mobile phones to overtake computer for internet access |
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Wednesday, 23 June 2010 13:39 |
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Speaking at the Cannes Lions Advertising Festival, Bader cited new research from the Interpublic Group network, which surveyed 8,000 active smartphone users in the UK, the US, Sweden, China, India and South Korea.
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At Cannes: Vale International Takes a Fresh Look at the Role of Procurement |
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Wednesday, 23 June 2010 13:37 |
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If there was a prize for the most disliked person in the marketing communications industry and the voters were marketing or agency professionals," says Jorg Borgwardt, Managing Partner of Vale International Ltd., "the clear winner will be the purchasing officer.
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Audience Matters: Will YouTube become the future of advertising? |
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Tuesday, 22 June 2010 14:09 |
Everyone is looking at its huge advertising potential considering it’s the most sought after search engine in the world after Google
TVCs on YouTube are becoming commonplace now. Yes Bank released its TVCs a couple of weeks ago and made sure that they were also uploaded on YouTube.
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TechCentral: More features do not mean success, says ex-senior Apple exec |
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Tuesday, 22 June 2010 10:53 |
transparent url(iKUALA LUMPUR: Bob Borchers isn't a name you would immediately recognise but there is something familiar about him - he was part of the team that developed the iPhone and is best known as the iconic "iPhone guy" who appeared in Apple's original iPhone guided tour video tutorials in 2007.
He has since left Apple after spending five years as the company's senior director of worldwide iPhone product marketing and is currently a general partner in Opus Capital, a venture capital outfit.
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FastCompany.com: The Canned Lion Awards |
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Tuesday, 22 June 2010 10:04 |
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As the ad industry debates plagiarism -- and prepares to congratulate itself at this year's Cannes Lions International Advertising Festival -- we unveil our nominees for the most egregious copycat ads, parallel thinking, and poorly conceived homages. Go to fastcompany.com/ripoff to vote for your least favorites.
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Malaysia Airlines’ Facebook Campaign Backfired? |
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Monday, 21 June 2010 19:22 |
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As a MAS Facebook fan, I was notified of their new marketing campaign, which aims to make customers think about the value they’re getting when flying with Malaysia Airlines. Judging from the response on the Facebook page, it looks like the campaign (sorta) backfired - a case of customers not always thinking at the same frequency as the marketers.
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The Huffington Post: 11 Brands That Will Disappear In 2011 |
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Monday, 21 June 2010 11:37 |
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24/7 Wall St. regularly compiles a report of brands that are likely to disappear in the near-term. Last April, and again in December, we published our findings. Usually, it would take a full year before such a list could be compiled again.
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TheEdgeMalaysia: 2 million bloggers proof of media freedom in country |
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Friday, 18 June 2010 11:28 |
KUALA LUMPUR: The existence of two million bloggers in Malaysia shows that the mass media in the country are free to publish their views and criticisms, the Dewan Rakyat was told on Thursday, June 17.
Information Communication and Culture Minister Datuk Seri Dr Rais Yatim said with the development of information technology, the government had never denied any party the opportunity to speak up and give its views.
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FastCompany.com: Facebook COO Sheryl Sandberg Is Embracing the End of Email, Here's Why |
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Friday, 18 June 2010 11:27 |
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"If you want to know what people like us will do tomorrow, you look at what teenagers are doing today," Facebook COO Sheryl Sandberg told the audience at Nielsen's Consumer 360 conference yesterday. And according to Sandberg, only 11% of teens email daily--clearly, a huge generational drop. Instead, they are increasingly turning to SMS (or Twitter) and social networks for communication.
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Campaignasia.com goes live today |
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Thursday, 17 June 2010 18:28 |
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Five sites under the Campaign network from today onwards include a regional site, a site for Singapore and Southeast Asia, an english site for the Greater China region plus existing sites campaignchina.com (simplified chinese version) and campaignindia.in.
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