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france24: In the run-up to Ramadan, halal advertising reaches fever pitch |
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Wednesday, 11 August 2010 13:12 |
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France’s huge Muslim population is big business for the producers of halal meats and the upcoming Muslim holy month of Ramadan is attracting innovative and aggressive marketing.
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Bfm: Coping With the Seismic Shift in Print Media - International Herald Tribune |
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Tuesday, 10 August 2010 14:32 |
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Randy Weddle, Asia Pac Managing Director, International Herald Tribune, talks about circulation in Asia, how that compares with its most direct rival - the WSJ - its biggest newspaper market, charging for online content, brand equity, revenues, comparison between NYT Global versus IHT print, and how the IHT is coping with the seismic shift in the newspaper business.
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BTimes: Media Prima bullish on TonTon portal |
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Monday, 09 August 2010 11:22 |
Media Prima Bhd expects its newly launched intelligent online video portal, TonTon, to break even in the next 12 to 18 months.
According to group managing director Datuk Amrin Awaluddin, TonTon will revolutionise the digital broadcasting landscape, offering world-class content from Hollywood movies to hit Asian drama series.
"With TonTon, we are able to expand on our revenue based from our core revenue contribution from TV, print and radio," he said at a media briefing after the launch of TonTon today.
The TonTon portal is a project of Alt Media, Media Prima's digital communications and broadcasting subsidiary.
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PRWeb: Locus-T Becomes First Google Adwords Certified Partner In Malaysia |
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Monday, 09 August 2010 11:14 |
Locus-T Online, a leading Web Development and Online Marketing company, recently earned the distinction of being the first and only homegrown Google Adwords Certified Partner in Malaysia.
The Google Adwords Certified Partner recognition is part of Google’s Adwords Professional program, which certifies companies as being qualified to manage AdWords accounts. To become qualified, a company must have managed a minimum $10,000 ad spend in the last 90 days and have at least one Individually Qualified employee.
In conjunction with its success, Locus-T has launched a new Malaysian SEO website which aims to educate the public about Search Engine Marketing, specifically on the subjects of Search Engine Optimization and Google Adwords advertising.
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MySinchew: Young Asians inseparable from their mobiles: Survey |
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Sunday, 08 August 2010 11:13 |
The latest Young Asians survey by global market research firm Synovate shows the lives of Asia's youth revolve around their mobile phones, as personal ownership of mobiles has increased from 60% in 2008 to 64% in 2010.
According to China's Xinhua news agency, it also showed that Hong Kong jumped from 82% to 87% of youth owning a mobile, while Singapore went from 80% to 85%.
This 5th Synovate Young Asians study provides an in-depth look at the lifestyles, habits, product ownership and media consumption of youth across Asia.
Respondents ranged from eight to 24 years old across 11 markets in Asia, covering China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.
A total sample of 12,302 youth was surveyed by face to face interviews and online method during Q2 of 2010.
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TheStar: Poll: Social media costing UK companies billions |
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Sunday, 08 August 2010 10:59 |
LONDON: Employees who fritter time away on Facebook, Twitter and other social media websites are costing British businesses billions, new research suggests.
British employment website MyJobGroup.co.uk said it polled 1,000 British workers and found that nearly 65%, or two million, of Britain’s 34 million-strong workforce spent over an hour per day on social media while at work, amounting to more than one eighth of their entire working day.
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Bernama: Catcha Ventures Launches New Online Store |
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Saturday, 07 August 2010 14:23 |
KUALA LUMPUR, August 6 (Bernama) -- Catcha Ventures, the business development arm under Catcha Holdings, announced Friday the launch of its latest online venture, www.rapidu.com.
Rapidu.com is an online store offering the latest models of branded electronics at slashed prices with fast and reliable service, the company said in a statement.
"This comes with free shipping for delivery within West Malaysia and next day delivery for selected items," it said.
"Rapidu.com brings this door-to-door convenience to consumers who are looking at buying electrical products, all at an affordable price," said Catcha Holdings' group chief executive officer Patrick Grove.
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Bernama: Media Prima Expects Online Video Portal To Break Even In 18 Months |
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Saturday, 07 August 2010 11:17 |
PETALING JAYA, August 6 (Bernama) -- Media Prima Bhd expects its newly launched intelligent online video portal, TonTon, to break even in the next 12 to 18 months.
According to group managing director Datuk Amrin Awaluddin, TonTon will revolutionise the digital broadcasting landscape, offering world-class content from Hollywood movies to hit Asian drama series.
"With TonTon, we are able to expand on our revenue based from our core revenue contribution from TV, print and radio," he said at a media briefing after the launch of TonTon here Friday.
The TonTon portal is a project of Alt Media, Media Prima's digital communications and broadcasting subsidiary.
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TheStar: Franchising popular with Sarawak fast-food chains |
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Saturday, 07 August 2010 11:11 |
By JACK WONG
SugarBun, After Three Kopitiam expanding business locally and abroad
KUCHING: Franchising is fast becoming a business model for some of Sarawak’s home-grown food chains to expand their business.
SugarBun, an established fast food restaurant chain, currently has 32 franchised outlets in Malaysia and abroad.
Another company keen to further develop its franchising business is After Three Kopitiam, a new player in the food and beverage industry.
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SMH: Advertisers' code to get push into 21st century |
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Saturday, 07 August 2010 11:08 |
by JULIAN LEE
I WAS once told "be careful what you wish for". So it would be wise of the peak body for advertisers to heed those words as it embarks on the first step of the review of the advertisers' code of ethics: the invitation of submissions from interested parties.
The Australian Association of National Advertisers this week released a discussion paper that is certain to open up debate about the code's remit.
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