The Olympics are killing advertiser's creativity
Wednesday, 08 August 2012 13:28

The 2012 Olympics are here - and by the time you read this, it should be fairly obvious who many of the winners are. For the athletes, it will come down to going for gold. For brand sponsors, success will be measured in reach and recall metrics. And for the International Olympic Committee success is having as few embarrassing glitches go public as

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