You don't need to be an official Olympics 2012 sponsor in order to ride the momentum of the games. In fact, some reports suggest that the right kind of creative -- not necessarily sponsor status -- is key to getting a huge audience for your brands during the world's biggest sporting celebration.

Some of the best creative moves surrounding the games come from those who haven't paid their way into the IOC's inner circle. Some are outright ambushes, while others are complementary celebrations. Check out some of the best non-sponsored work from this year's

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