GEORGE TOWN: The 250 members of Branding Association of Malaysia (BAM) will not shrink their advertisement expenditure this year despite the current global economic challenges.

Executive committee member Michelle Hah said that BAM members were working collectively to negotiate with radio and TV stations as well as digital and print media to get attractive advertisement packages.

“This is because branding is important in such times to better position the members to grow their market shares.

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