Social networks will be the primary form of how companies engage with their consumers in the future, according to Omnicom Media Group's (OMG) OMD Predicts.

Besides the use of such social networks as Twitter and Facebook, there will also be more personalised advertisements for consumers in the future instead of a wide approach as how it is done today, it added.

OMD Predicts is a series of industry events that looks beyond today and anticipates what is around the corner. This will lead to a better understanding of consumer behaviour trends.

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