KUALA LUMPUR: The Tourism Ministry will place increased emphasis on social media to promote Malaysia's tourist attractions.

This move was an important step as the traditional methods of advertising and promoting the country's tourist sites were no longer effective, said minister Datuk Seri Dr Ng Yen Yen.

She said the ministry would review its tourism promotional strategies by increasing its focus on social media to promote tourism activities.

“Australia is spending A$150mil (RM465mil) for three years.

“The Philippines spends US$7.2mil (RM22mil) and Thailand is spending 40% of its tourism budget on social media.

“In comparison, Malaysia has only spent RM1.8mil on six Facebook campaigns over a year,” she said after opening the inaugural Malaysia International Tourism Bloggers Conference and Awards here yesterday.

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