Today, IPG Mediabrands announced that they are launching their social marketing division across Asia. Rally, IPG Mediabrands’s social offering, provides services in the areas of social marketing strategy, P2P communications, advocacy management, conversation planning and social commerce.

In the past few years, the region has seen a dramatic growth of social media and viral content, providing a perfect landscape to launch the new service. The offering, which exists in Malaysia since 2009, is being launched across hubs in Hong Kong, Malaysia, Singapore and Thailand.

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