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TheStar: Is it really necessary for MAS to change its logo? |
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Friday, 13 April 2012 22:54 |
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MALAYSIA AIRLINES (MAS) has changed its logo or livery, as it likes to call it.
The age old red and blue on its logo are fast disappearing and have been replaced with three tones of blue. Its iconic wau is now at the tail-end. The red and blue logo was first introduced with much fanfare on Oct 15, 1987.
This new change has seeped in early March, and it came just days after the national carrier reported a huge net loss of RM2.5bil.
Going by what MAS said, the new logo was intended for its A380 launch to “signify its change to becoming a premium airline.” At the launch last month, its official said the colour scheme and livery (red and blue) of its existing aircraft would remain unchanged for now.
Does it mean it would have two logos? Is there a company with two logos when the old logo has faded from its website?
However, MAS feels the change is to give it a “new look and feel” with the A380 flagship product. The A380 is the super big bird that can seat nearly 500 passengers and MAS would take delivery of that aircraft sometime this year to use it for its KL-London flights. Read full article>>
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