Astro is a dominant player in the country’s entertainment business. Three million out of 6.6 million households in the country subscribe to its services.

It’s a lucrative market that has attracted other players. The competition dynamics will change in the months ahead but Datuk Rohana Rozhan is not worried.

As CEO of Astro Malaysia Holdings Sdn Bhd, a position she has held since 2006, Rohana is not going to sit idly and not do anything about it.

Rohana knows too well that Astro needs to do something in order to maintain what it has built since launching its services in September 1996.

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