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| exchange4media: Ralco Tyres hands over creative duties to Hammer |
| Thursday, 16 February 2012 16:22 |
Ralco Tyres, a leader in the bicycle tyre market in India, is planning to increase its market share in the two-wheeler automotive tyres space. The company will be rolling out a mass communication campaign to take on the competitors in the same category and has roped in Hammer Communications to take charge of the creative duties for the brand. The annual expenditure on the brand would be approximately Rs ... |
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