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| eMarketer: US Online Ad Spend to Close in on $40 Billion |
| Wednesday, 01 February 2012 14:29 |
US online ad spending will post growth well above 20% again this year to reach nearly $40 billion, eMarketer estimates, as the internet continues to prove its worth to advertisers in a tough economic climate. "Advertisers’ comfort level with integrated marketing is greater than ever, and this is helping more advertisers and more large brands put a greater share of dollars online," said David Hallerman, eMarketer principal analyst. Double-digit growth is expected through 2014, when US online ad spending will reach ... |
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