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leftofmadison.com: Titans in Online Marketing Now Shifting Offline
Monday, 07 March 2011 12:29
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If you are trying to reach a teen, young adult audience, online advertising is no longer the best channel to leverage.  What you will not read in trade publications like Advertising Age, Adweek and others is that many cutting-edge brands are running away from online advertising.  We have been hearing this over and over from multiple sources.

For a quick example, brands like JC Penney, Limited Express and Levi’s are investing heavily in online while Nike, Quiksilver, and Mountain Dew are ...
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