"Mobile Barcodes: an Overview for Marketers", is now available from the Mobile Marketing Association (MMA), the leading global trade association for the mobile channel. The white paper explains in clear language how marketers can leverage mobile barcodes to give their customers access to information, multi-media content, promotional opportunities, retail store locations, discounts and coupons, samples and more.

"This white paper is ideal for marketers beginning or refining their mobile barcode consumer activation strategy," said Rohit Dadwal, Managing Director, Mobile Marketing Association (Asia Pacific). "Mobile barcodes add a layer of interactivity to previously static media, like print advertisements and packaging, which creates higher levels of customer engagement. This white paper explores the possibilities and potential of mobile barcodes."

"Mobile Barcodes: an Overview for Marketers" was created by the Mobile Barcode Task Force of the MMA Mobile Commerce Committee. The Mobile Barcode Task Force is co-chaired by Alberto Benbunan of Mobile Dreams Factory and Nicole Skogg of SpyderLynk. The MMA Mobile Commerce Committee is co-chaired by Anil Malhotra of Bango and Jennifer Moranz of Payfone, Inc.

To view "Mobile Barcodes: an Overview for Marketers" visit: http://mmaglobal.com/whitepaper-request?filename=MobileBarcodesWhitepaper.pdf