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|Microsoft Advertising and MEC Launch Online Behaviour Results Of Pre-Family Men|
|Friday, 23 September 2011 23:34|
Ever wondered what single men think about? Microsoft Advertising and MEC have announced findings of a commissioned study in Asia designed to gain insights to men’s online behaviour prior to marriage, as well as how they would react to multiple screens in the digital world.
The Microsoft and MEC research, entitled the Pre-Family Man study, was conducted by Synovate, which gathered data from over 4,200 pre-family men in six different countries
across the Asia Pacific region – Australia, China, India, Indonesia, Singapore and Taiwan.
The results of the study provide marketers with valuable insights into pre-family men, including how best to engage with them. ADOI gets a sneak preview:
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