Malayan Banking Bhd (Maybank) has unveiled a new logo,  its current brand has been in place since 1993, to reflect its vision of becoming a regional financial services provider.  President & CEO Datuk Seri Wahid Omar said the bank would be spending RM13million on the rebranding exercise across the region.

Maybank had grown in the region with the recent acquisition of Singapore brokerage Kim Eng Holdings Ltd. Kim Eng owns the number one brokerage firm in Thailand, and Maybank is also looking for opportunities to venture into retail banking in Thailand.

Wahid said the bank would maintain its 20% stake in An Binh Bank in Vietnam and would expand organically. “We are also preparing to open branches and expand our network in Laos,” he added.

The new corporate identity will be implemented across the region and is expected to be completed in the next 12 months. The bank has assets exceeding RM412bil and a market capitalisation of RM65bil. It has branches in 17 countries with 42,000 employees in 2,100 offices serving more than 21 million customers.

Maybank spent up to RM60 million in mainstream advertising last year and more than half that amount went to newspapers.

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