Brenda Lee Lai Yee and VOLCOM Malaysia open a new chapter in Malaysian women’s surfing as Brenda became the first ever Malaysian female surfer to be sponsored by a leading brand. Under the one year sponsorship arrangement the unassuming Malaysian surfer who hit her first wave six years ago at Sunway lagoon will be the first Brand ambassador for VOLCOM brand of clothes and accessories in Malaysia and will feature the brand in her appearances on print media, radio and TV and promotional events and competitions.

Ashikin Yusof, Brand Manager for VOLCOM and REEF in Malaysia told ADOI, “Brenda is one of the pioneers of women’s surfing in Malaysia and her passion for the sport is exceptionally admirable. As both our brands, VOLCOM and REEF, have their roots in surfing we would like to continue to be associated with the sport so we can inspire a young generation of surfers, particularly girl surfers. With this small step we could perhaps one day hope to see our very own Malaysian answer to either VOLCOM’s Coco Ho or Reef’s Alana Blanchard!”

VOLCOM www.volcom.com is a modern lifestyle brand from United States that embodies the creative spirit of youth. Volcom’s avant-garde approach to clothing and branding sets it apart in the action sports industry and beyond and is fast gaining a wide-spread following among youth worldwide.