|
CALLING ALL PR PEOPLE YOUR PR GURU IS IN KL! |
|
Friday, 05 December 2008 09:30 |
Michael de Kretser is every PR person’s leading light. In this day when the lines between advertising and PR are blurring, you could do well to sit in for this priceless workshop by the man who put the Singapore Girl into Madame Tussaud’s Waxworks in London!
|
|
Read more...
|
|
GLOBAL BRAND FORUM MALAYSIA: THROW OUT MARKETING’s 4Ps,IT IS NOW TIME FOR THE 5 Ms! |
|
Thursday, 04 December 2008 14:32 |
Ex Global Marketing Officer of Procter & Gamble Jim Stengel gave a stinging account of how the marketing landscape is heading, quoting authors who has made similar predictions way before the current world financial meltdown.
|
|
Read more...
|
|
SPEND A DAY WITH THE MAN WHO IMMORTALISED THE SINGAPORE GIRL! |
|
Thursday, 04 December 2008 10:44 |
When Michael de Kretser succeeded in getting a life size figure of a Singapore Airlines flight attendant (or ‘Singapore Girl’) into Madame Tussaud’s Waxworks in London, people thought he had done the impossible.
|
|
Read more...
|
|
ASTRO’S 43% PENETRATION OF HOUSEHOLDS ACCOUNT FOR 75% OF INCOME! |
|
Thursday, 04 December 2008 09:54 |
According to Henry Tan, Chief Operating Officer of Astro’s Content Management Group who announced at a recent media function in KL, “Local and localised content is part of Astro’s strategy to enhance its value proposition to be relevant to its diverse customer base.”
|
|
Read more...
|
|
SAATCHI & SAATCHI AGENCY OF THE YEAR! AGAIN! |
|
Wednesday, 03 December 2008 18:27 |
On Friday night Saatchi & Saatchi Malaysia capped of a stellar creative year by picking up the top award at the Kancils for the second year running. Making them the undisputed #1 ranked creative agency in the country.
|
|
Read more...
|
|
OGILVY UNIVERSITY OPEN FOR REGISTRATION |
|
Wednesday, 03 December 2008 14:33 |
Ogilvy Malaysia today announced the launch of its very own “university” – Ogilvy University. Ogilvy University will house all training programmes offered by Ogilvy Malaysia which include its existing core programmes Hot House, Trailblazers, Sparks as well as upcoming training and talent development programmes.
|
|
Read more...
|
|
AFTER EFFIES HAUL, BBDO/PROXIMITY DOMINATES KANCILS! |
|
Wednesday, 03 December 2008 09:52 |
After winning two silver and two bronze Effies recently, BBDO/Proximity continued its winning streak with an unprecedented 42 awards at the Kancil Awards including 3 Best of Category awards, the coveted Rebel Idea, and the ultimate prize, the Golden Kancil.
|
|
Read more...
|
|
LEGENDARY PR MAN IN RARE ONE-DAY WORKSHOP! |
|
Wednesday, 03 December 2008 08:29 |
If you told anyone worth his or her salt in PR you knew Michael de Kretser, they’d think you were a star. Michael has made many people famous, and infamous, including the Singapore Girl. A PR veteran with over 30 years experience, he will hold a rare workshop on PR and Communications on Dec 15 in KL.
|
|
Read more...
|
|
BETTER SENSATIONAL HIT SHOWS IN 2009 |
|
Wednesday, 03 December 2008 08:14 |
Amazing, compelling and higher quality content – these are the buzzwords TV3, ntv7, 8TV and TV9 will be leveraging in 2009 to reinforce themselves as the preferred platform for the local TV audience.
|
|
Read more...
|
|
LEO BURNETT TOPS GOLD METAL TALLY AT AWARD AWARDS 2008 |
|
Tuesday, 02 December 2008 10:34 |
Network Wins 17 Prestigious Awards Including Three Golds. Leo Burnett has garnered three Golds at the 2008 Australasian Writers and Art Directors Association (AWARD) Awards, winning more Golds than any other network at one of the region’s most important award shows.
Now held in its 29th year, the AWARD Awards honours the most outstanding creative works in the Asia Pacific region. Leo Burnett picked up two Golds for Petronas "Tan Hong Ming", as well as a Gold for Luxor Writing Instruments "Pop Up".
Leo Burnett was also the third most awarded network at the highly competitive show, with outstanding performances by Bangkok, Kuala Lumpur, Mumbai and Tokyo. Besides the three Golds, the network won eight Silvers and six Bronzes.
The list of winning works from Leo Burnett is as follows:
Gold – Television & Cinema – Community service & charity,individual – any length – Petronas "Tan Hong Ming"
Gold – Craft in Television & Cinema – Casting – Petronas "Tan Hong Ming"
Gold – Banner ad (including expanders, sequential, synchronised) – Luxor Writing Instruments “Pop Up”
Silver – Television & Cinema – Community service & charity, individual – any length – Petronas "Race"
Silver – Television & Cinema – Community service & charity, campaign – any length - Petronas "Tan Hong Ming, Race, Karate"
Silver – Print – Newspapers, campaign – Luxor Highlighters "Che, Chaplin, Hitler"
Silver – Print Craft – Art Direction – Luxor Highlighters "Chaplin"
Silver – Print Craft – Art Direction – Luxor Highlighters "Che"
Silver – Print Craft – Copywriting Campaign – Luxor Highlighters "Che, Chaplin, Hitler"
Silver – Design – Promotional and poster design – Luxor Writing Instruments "Luxor Highlighters"
Silver – Interactive – Mobile (Not including games) – Nike Japan "Bukatsu Campaign"
Bronze – Television & Cinema – Community service & charity, individual – any length – Department of Disease Control "Couple"
Bronze – Print – Newspapers, campaign – Luxor Writing Instruments "Pink, Blue, Green"
Bronze – Print Craft – Art Direction – Ital Asia Group "Lobster"
Bronze – Design – Promotional and poster design – Ital Asia Group "Chicken"
Bronze – Design – Promotional and poster design – Ital Asia Group "Lobster"
Bronze – Banner ad – over the page – Luxor Writing Instruments "Highlight What's Important"
Commenting on the win, Tan Kien Eng, Managing Director of Leo Burnett and Arc Worldwide Malaysia, said, “It’s a great way to end 2008 with yet another award won for Petronas ‘Tan Hong Ming’, the fifth most awarded film in the world according to The Gunn Report”.
The AWARD Awards presentation was held at the Overseas Passenger Terminal in Sydney to a sell-out capacity of 800 guests on 27 November.
|
|
|
Copyright © 2007-2013