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|McCANN ERICKSON KL: No. 1 IN MALAYSIA, No. 9 ACROSS ASIA!|
|Saturday, 23 February 2008 01:22|
Kuala Lumpur: At today's Campaign Brief Asia (CB Asia) party held at Frangipani restaurant in KL, Malaysia's leading production house Passion Pictures helped present the findings of CB Asia's 2007 Creative Rankings to the industry....
A double whammy for creative powerhouse McCann Worldgroup Malaysia!
KUALA LUMPUR: At today’s Campaign Brief Asia (CB Asia) party held at Frangipani restaurant in KL, Malaysia’s leading production house Passion Pictures helped present the findings of CB Asia’s 2007 Creative Rankings to the industry.
McCann Erickson came out tops as Malaysia's most awarded creative Agency and Saatchi & Saatchi ECD Adrian Miller is Malaysia's most awarded Creative judging by the results of the 2007 Campaign Brief Asia Creative Rankings.
McCann Erickson beat Saatchi & Saatchi to the top spot with 46 points separating first and second. Lowe Malaysia retained their third position, but last year's top agency Naga DDB slipped down to 6th. BBDO also slipped to 9th position, while Y&R scored a vast improvement from 8th to 4th position this time!
Interestingly, 8 of the Top 10 Creatives in Malaysia are/were from McCann Erickson and Saatchi & Saatchi.
Malaysia’s No. 1 creative agency McCann Erickson Malaysia also won itself the No. 9 Creative Agency across Asia! Other Malaysian agencies featured in the top 20 in Asia are Saatchi & Saatchi at 12th, Lowe at 18th and Y&R at 20th position.
Top Creative Adrian beat off former McCann Erickson creative team, KC Chung and Eddie Azadi to the top position. The duo move to TBWA Singapore late last year. JWT ECD and Cannes Grand Prix winner Edwin Leong came out fourth this year. Adrian is also ranked 16th overall in Asia.
McCann’s ECD Lee Szu-Hung who celebrated his birthday today was ranked Malaysia’s No. 9 Creative.
The Campaign Brief Asia Creative Rankings each year tabulate the results of award wins over two years at eight of the most important international and regional award shows. Every agency and creative working in Asia that has won awards or picked up finalists in 2006 and 2007 is ranked in the survey. This year 184 agencies and 1223 creatives from around Asia were tabulated.
MALAYSIA TOP CREATIVE AGENCIES RANKINGS:
MALAYSIA TOP CREATIVES RANKINGS:
The Creative Rankings issue of Campaign Brief Asia is available from Basheer Bookshosp now. We advise you to pre-order your copy as this issue will sell out fast!