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| Measat Publications Launches FourFourTwo Magazine! |
| Friday, 02 October 2009 10:49 |
 At a time when most businesses are on their guard, publishing house Measat Publications has thrown caution to the wind and acquired the license to publish another title – this time, it’s the world’s number one football magazine – FourFourTwo.Under license from Haymarket Media Group in the UK, FourFourTwo is known the world over as football’s most respected and trusted brands, and it is set to reach greater heights under the helm of Measat Publications Sdn Bhd. An extension of the brand can now be seen in the form of an hourly Astro-exclusive football programme of the same name, which is shown over Astro SuperSports, Channel 811, every Tuesday nights at 9.00pm. “Being part of a multi-platform media house enables us to further grow and develop our magazine titles,” says Louis Foo, vice president of Measat Publications Sdn Bhd. “The ability to cross-promote our titles on TV and radio creates an avenue for media bundling, an option few other publishers can offer,” he added. The commission to publish FourFourTwo marks Measat Publications Sdn Bhd’s first license deal with Haymarket Media Group. This year alone, Measat Publications Sdn Bhd has launched three new titles. Aside from FourFourTwo, the other two recently-launched international titles are Style and FHM. Todate, Measat Publications Sdn Bhd houses twelve titles, including TopGear, Men’s Uno, iFeel, InTrend, AstroView (four editions) and Aksi AF. According to Louis Foo, Measat Publications Sdn Bhd is currently in talks with a few major international publishing houses. There are plans for the company to launch more titles in the coming months. 
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- McCann Erickson and Leo Burnett celebrate Maxis wins!
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