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| Marketing Magazine Latest Issue is All About Marketing at its Best |
| Wednesday, 02 September 2009 09:39 |
The world goes digital, and there’s no turning back! Talking about the future is never easy, but when done in front of a hall packed with media players, it is a moment to stop and take notice. On July 22 at the Sime Darby Convention Centre (SDCC), the Malaysian Media Conference saw some of the best minds in the media industry reveal what may just be the near future of, not only the media field but, of life as we know it...  MALAYSIAN MEDIA CONFERENCE (MMC) 2009: The world goes digital, and there’s no turning back! Talking about the future is never easy, but when done in front of a hall packed with media players, it is a moment to stop and take notice. On July 22 at the Sime Darby Convention Centre (SDCC), the Malaysian Media Conference saw some of the best minds in the media industry reveal what may just be the near future of, not only the media field but, of life as we know it... DOES A MEDIA PITCH ALWAYS NEED A THIRD PARTY? Right now, there are more and more pitches using consultants to help with the review... YOUTH MARKETING Rediscovering ‘Malay’ in the Malaysian Youth Segment: Part 2 I’m back again with juice on the biggest Malaysian youth marketing challenge of 2009: Marketing to the ‘Malay’ segment of Malaysian youth. If you missed part 1 in a previous issue of Marketing Magazine, here’s what we covered: Malay youths account for 70% or more of the Malaysian youth segment. This is huge! Communicating effectively with Malay youth requires ‘thinking’ in Malay... TURNING AN ECONOMIC SLOWDOWN INTO OPPORTUNITY The world is experiencing its worst ever economic crisis. Corporate scandals, massive rescue plans and millions of people being laid off have been making news headlines... DESTINATION MARKETING Destined for Greater Heights, my dear Watsons? Whatever it may be called, “Destination Marketing” is a relatively new term to me. Trust the marketing people to coin a new jargon for everything (which I don’t blame being a marketer myself but I have to admit it’s a wide term). The word “Destination” conjures up immediate images of sun, surf, beaches and exotic getaways. So, I guess to piece it logically, “Destination Marketing” is very simply put, a concerted marketing effort to promote a place, city or country of interest by any destination marketing organisation. My logical Sherlock Holmes deduce proved to hit the bulls-eye when I “Googled” up its rather informal definition on the web... DIGITAL MARKETING, PLAIN AND SIMPLE? Every once in a while, something comes along that changes everything. Like the internet. It has reached across, touched and helped other technologies to evolve. It has proven to be a catalyst to the convergence of technologies... SHOPPER, RETAILERS, BRANDS... The Three Faces of PathTracker® These Views are informed by a study of millions of shopping trips, on a second by second basis. What does that mean? In 2001 we began tracking shoppers from the cart corral to the checkout line, by tagging their carts (and baskets) with RFID tags... AND EXCLUSIVELY FROM MARKETING UK: Plastic fantastic At 912 pages, Roberto Bolaño’s novel 2666 is two inches thick. At 500g, it represented more than 8% of my hand-luggage allowance, and 35% of the weight I carried to the beach... Symbolic gesture Brand icons are designed to last, but not all do. Take, for example, Bank of America Merrill Lynch... Marketing to the over-50 The many shades of grey GET YOUR COPY NOW: http://www.marketingmagazine.com.my/buy-now/ FOR ADVERTISING CONTACTS: Magazine - Suren +6012-238 3958 Online - Sandra +6012-648 9478 At Marketing magazine, we believe You Are A Brand! Respectfully, Harmandar Singh aka Ham - Regional Publisher Sledgehammer Communications (M) Sdn Bhd www.marketingmagazine.com.my |
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