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Azran Osman-Rani At Inspiring Innovators Event! |
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Thursday, 18 November 2010 19:31 |
Azran Osman-Rani of Air Asia X during his presentation on entrepreneurship and management at Inspiring Innovators Event! Come let's have a closer look, lets see what he has to say ...
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Vocanic Launches Rage Against Aedes Facebook Campaign |
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Thursday, 18 November 2010 15:52 |
Sara Lee Malaysia and Vocanic recently launched a Facebook campaign with war in mind – to battle the Dengue disease in Malaysia. The Rage Against Aedes campaign conveys the message that Dengue is a lot more prevalent in Malaysia than we think and seeks to mobilize the Malaysian Facebook population against Aedes mosquitoes.
The campaign has two key features – notifying you of new Dengue hotspots and new cases within your vicinity, and telling you the number of people in your Facebook network who have survived Dengue, based on Survivor registrations.
Hotspots
Using data from the Malaysian Ministry of Health (MMOH), a Google Map plug-in is updated regularly with markers showing you the latest reported dengue hotspots. Users can also register their mobile number and mark their location on a map to receive a free SMS alert when new Dengue cases are reported near them.
Dengue Survivors
Survivors of Dengue are called upon to register on the app for the important task of building the Survivors network. Their data is verified against the MMOH Dengue database and kept confidential. Verified survivors also receive a starter pack of Ridsect mosquito products.
The rest of the population visit the application to view their Facebook connection to a Dengue survivor.
Survivors are encouraged to share their experiences with Dengue to help create awareness in their community.
Other interesting features also include busting myths about Aedes that the community at large still perceives till today.
Visit the Rage Against Aedes application and start the War to stamp out this deadly disease! http://www.facebook.com/RageAgainstAedes
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MediaBanc delivers more than 8 million global ads and counting… |
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Thursday, 18 November 2010 14:13 |
MediaBanc in partnership with adfinitum from Canada is bringing to the advertising industry in Malaysia an online portal with over 8 million ads from more than 50 countries and the numbers of ads continue to grow daily.
“With instant advertising creative from over 400,000 brands captured by our database, the collaboration with MediaBanc will prove mutually rewarding to both industry and service provider”, says Ed Clarke, CEO and Founder of adfinitum.
Previously, advertising agencies would need to source for such creative materials from various sources and individual providers. It was tedious and time consuming and would usually take between two days to more than a week to obtain the materials. WwWAD was created to address this issue and will benefit advertising agencies by enhancing strategic brand communication speed.
“Advertising monitoring using WwWAD will now become much more dynamic where the true borderless world permeates every brand, and competition is engaged at a new level with faster go-to market goals,” says Alan Lim, CEO of MediaBanc Group.
“Having access to accurate and real-time information is definitely King,” further elaborates Alan, as the advertising industry expenditure in Malaysia accounts for about RM5 billion and contributes about 1.5% toward the GDP.
Cyril Ng, Chief Marketing Officer of MediaBanc was there to show the functions of WwWAD to the advertising executives and industry players that were present at the launch. He also adds that WwWAD serves to help agencies save money by removing the intermediary channels and bringing creative resources straight to the user.
“I believe with the enhanced capability of WwWAD and our partnership in more than 50 countries in the world, advertising agencies and advertisers are now able to monitor competitive advertising, receive creative inspiration, and fully harness the marketing intelligence provided by this unique portal,” concludes Ed who was in Malaysia to officiate and launch WwWAD.
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Yes 4G WiMAX - Misleading Ads & Embarrassing Launch |
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Wednesday, 17 November 2010 13:04 |
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YTL's Yes 4G WiMAX service was finally launched, albeit to an embarrassing start, at 6pm yesterday. Proudly touting Yes as the "world's first fully converged mobile Internet service”, "most affordable mobile Internet service with voice” and having "65% coverage", its website has failed to load correctly even after more than 24 hours since the launch.
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Read more...
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Manish Tripathi At Inspiring Innovators Event! |
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Wednesday, 17 November 2010 03:28 |
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Manish Tripathi of The Dabbawalla Foundation during his presentation on entrepreneurship and management at Inspiring Innovators Event! Come let's have a closer look
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New Yahoo! Homepage Lets People Make the Web Their Own |
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Tuesday, 16 November 2010 21:22 |
Consumers can now personalize their Yahoo! experience with the best of the Web;
Customizable apps stay with you when you're mobile
Today Yahoo! is launching a new homepage that brings together the best of Yahoo! in a single destination across both PC and Mobile. With the new Yahoo! homepage, people can easily add apps - from Yahoo! or virtually any other site on the Web - and access them from their computer or mobile devices so that their favorite content, services and experiences are always at their fingertips. The new Yahoo! homepage is available today launching in South East Asia at http://yahoo.com/trynew with a roll-out in Malaysia, Today's launch represents the most significant change to the Yahoo! homepage since the company's inception. By enabling this level of personalization, Yahoo! allows people to get more done, faster, all in a single place. This launch is a major milestone in the Yahoo! Open Strategy, which seeks to mesh the Yahoo! experience with the best online content and services.
“Whether for the PC or a mobile device, Yahoo! is bringing greater simplicity and relevance to the way people experience the Web,” said Myung-jo (MJ) Choi, Country Manager Yahoo! Malaysia. “By focusing on what people have told us they want, our new homepage is designed to help our audience stay on top of what is going on in their world, and in the rest of the world.”
The new Yahoo!, combined with leading content and services from Yahoo! properties, to give people one place to access the people and things that matter to them most.
New features of the Yahoo! homepage include:
- My Favorites - People can easily choose from a dashboard of more than 38 apps to add directly to their homepage, including best of breed content site, popular social networking sites, and dozens of others. These apps give people the ability to preview, interact with, or navigate to their favorite sites from one easy check-in point.
- App Maker - Using technology developed by Yahoo!, people can easily create their own app on the fly by adding virtually any URL of their choice.
- Trend Setter - A new snapshot of trends, including the most popular searches and fun facts from around the Web.
- PC to Mobile Sync (coming soon)-People will be able to continue their Yahoo! experience on the go with a more seamless PC to mobile integration. New apps added to the Yahoo! homepage on the PC can be added to the mobile homepage.
- News, For You - Hyper-local news and the ability to toggle the news module at the top of the page offer easier ways to access the news that matters most.
- Social Updates - People can now share their current "status" with friends directly from the homepage, get visibility into what their friends are doing across the Web, and integrate with leading social networks, such as Facebook and Friendster.
More information is available on the company blog, Yodel Anecdotal, and broll is available to broadcast stations at http://playlist.yahoo.com/makeplaylist.dll?SID=89838930.
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AD NAUSEAM SERIES – AWARDS SHOWS UNPLUGGED 4 |
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Tuesday, 16 November 2010 16:18 |
| Client | : | You guys won a lot of awards today, well done! | | Agency | : | Thank you, thank you. | | Client | : | Who entered into this show? | | Agency | : | We all entered boss. | | Client | : | Oh, and who judged the work? | | Agency | : | We oso! | | Client | : | I see….and who normally wins? | | Agency | : | Of course, we lah! | | Client | : | So everybody wins? | | Agency | : | No boss, only the good ones win, that’s why we have to judge them. That agency judged my work and I judged their work lah. We work together. | | Client | : | So the client who decides which work runs in the real world does not vote? | | Agency | : | No need boss, why must you work so hard.? Besides, this is about
creativity lah…. | | (Emcee announces Advertiser of the Year award) | Client | : | Hey, that’s me lah, you voted for me oso? | | Agency | : | Of course boss, me and my friends!! | | Client | : | What did I do? I only paid you money to do work. | | Agency | : | Of course, now you have an award also, see how your money can get a lot of things | | Client | : | Hold on, hold on, forget the money, who… who judged me? | | Agency | : | We judged you lah… | | Client | : | Who are you to judge me?! | | Agency | : | Chill boss, here’s the award… | | Client | : | Wah, so big one ah. Faster faster take picture with me now! |
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QNet zooms into F1 with Virgin Racing |
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Tuesday, 16 November 2010 14:23 |
International Direct Selling Company QNet, today announced an exciting new partnership with the Virgin Racing Formula 1 Team, hours before the 2010 F1 Grand Prix kicked off in Abu Dhabi.
Graeme Lowdon, CEO of Virgin Racing, Vijay Eswaran, Executive Chairman of QI Group, Sir Richard Branson, Founder, Virgin Group
The long term partnership will see the QNet brand become the Official Direct Selling Partner of Virgin Racing. QNet, a leader in Direct Selling in Asia and with a significant presence in the Middle East is the flagship subsidiary of the QI Group of Companies, an international conglomerate headquartered in Hong Kong. QNet distributes a wide range of wellness and lifestyle products and services through its cutting edge e-commerce platform to millions of customers worldwide.
For QNet, which has been involved with motorsport through its sponsorship of teams in the Formula BMW, Formula V6 and the GP2 Asia series from 2004 to 2009, the move to Formula 1 is a natural progression, ensuring exposure for the brand on a global stage, in the highest of sporting arenas.
At the launch event, Dato’ Vijay Eswaran, the Executive Chairman of the QI Group, Graeme Lowdon the CEO of Virgin Racing, and Sir Richard Branson expressed their delight at this new partnership:
He told ADOI, “The way I see it, it is the coming together of two dynamic lifestyle Groups – Virgin and QI. For us, it was a decision made easy by the commitment and dedication shown by the Virgin Racing team. Plus, of course there is always the Richard Branson factor, which is undeniably a major plus point for us!”
Sir Richard Branson added,”I am absolutely delighted by this news. Having been personally involved in the partnership discussions, it's particularly pleasing for me to see this come to fruition. I look forward to working with QNet on this project and hopefully many others.'
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Jerry Lim joins Mediabrands Malaysia |
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Monday, 15 November 2010 16:40 |
Mediabrands Malaysia announced the latest addition to their digital leadership team, when Jerry Lim took over as Director of Digital Integration.
Joining from Group-M Interaction, where he spent last three years managing a string of successful digital and search campaigns, in his current role he will be responsible for leading the digital strategy and its integration into the marketing framework across UM’s leading clients. Before Group-M, he was with Arc Worldwide and Netinfinium.
“Digital space is quite diverse today, and Jerry has had a very diverse experience across the digital value chain. At Mediabrands, digital is not an end in itself, but a part of the larger marketing solution, and Jerry’s holistic experience will help achieve that integration very well for our clients.
UM has been a magnet for future leaders of our industry for some time and we are very excited about Jerry joining our team” – said Prashant Kumar, CEO of Mediabrands Malaysia that houses UM, Initiative, Reprise & Rally.
Mediabrands Malaysia follows a unique ‘hybrid’ model of digital offering, peopled by hybrid talent, that have equal facility with both offline and online media planning. This ensures a natural integration of digital with rest of the campaign and helps conceive campaigns with digital at its heart rather than an afterthought coming from a digital silo. It also helps measure its impact more tangibly.
“We have set ourselves the target of making digital the 3rd largest media in our overall billings, and we are well on track,” he added.
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Did Krishnamoorthy ask the question? |
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Monday, 15 November 2010 02:47 |
Make no mistake, you better be prepared. If you think facing the media is a walk in the park,
you have already made the first mistake. Don't be caught with your pants down,
it can happen to anyone. Even to this guy...
Click here for more details
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