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|Euro RSCG Reshuffles Management in Malaysia|
|Wednesday, 01 September 2010 11:44|
“Increasingly we are seeing important growth opportunities between Singapore and Malaysia and strategically it makes sense for us to empower these markets to generate cross-border growth that we can then leverage throughout Southeast Asia. Realigning our management structure in KL is our way of getting battle ready, as we prepare to pursue aggressive growth targets,” said Matthew Fanshawe, Managing Director, Euro RSCG Asia Pacific.
Heading up the new management team is Crombie, who joined Euro RSCG last month as the CEO of Singapore, and he will now split his time between the two markets. Crombie brings a wealth of experience managing business operations in the two markets, having overseen Singapore and Malaysia during his time as the Managing Director at FCB. In his newly expanded role, Crombie will leverage the best and brightest in both markets for strategic growth.
At the same time, former client services director, Lee, is being promoted as Managing Director and will focus on new growth opportunities in KL as well as overseeing core clients such as Carlsberg. Lee brings nearly two decades of experience to the role, and has worked with agencies such as Naga DDB, Ogilvy and Absolute Entertainment – an event and entertainment agency.