MIDEA in Malaysia has announced its plans for Malaysia as it embarked on a multi-million ringgit nationwide campaign in brand re-positioning to increase awareness for the brand. In order to profile the newly positioned brand, MIDEA, from July until September. “As our brand name is relatively new in the market, we hope through these events, we will be able to make further in roads from our existing marketing activities so as to speed up the acceptance of our products by the consumers.

Mr Ng Kong Chin, Chief Executive Officer of MIDEA Scott & English Electronics Sdn Bhd (SEE) Malaysia told ADOI, "The total cost involved will be RM 1.2million for the initial 3months of the campaign. The company has a total budget of RM4 million for the above mentioned and other on going promotional activities for the current year,”

A Global Top 500 Brand, MIDEA, has entered the esteemed top 500 global brand listing when on 20th February 2010, the international well-known organization Brand Finance, a brand value consultation company from Britain, issued the Top 500 list of most valuable brands in the world. MIDEA was listed 473 with the brand value of $1.99 billion, which becomes the sole mainland household appliance brand of the Top 500 global most valuable brand.