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|MediaBanc launches R&D Centre - A Malaysia Boleh story|
|Tuesday, 06 July 2010 16:13|
MediaBanc has invested in a new Research and Development Centre to reduce their cost by more than 15%. They are a market leader in the media monitoring and media intelligence industry, has been growing rapidly year on year following global trends. Situated at Technology Park Malaysia, it will cater to Local/International Multinationals, Government Agencies, Advertising and PR Agencies. Among them are Nokia, GlaxoSmithKline, Microsoft, Sony, Weber Shandwick and Shell. Overall, MediaBanc has invested close to RM2mil on its state of the art R&D centre.
Since 1997, MediaBanc has been slowly capturing the Southeast Asia market. Following its inception in Kuala Lumpur, the company soon set up offices in Johor Bahru (1997) to cater to Singaporean clients, Jakarta (2000), Manila (2002), Bangkok (2003) and Ho Chi Minh City (2005).
Media intelligence is growing into a multi-million dollar industry with consumers willing to pay for strategic information to up their competitive edge. In South East Asia, MediaBanc enjoys the biggest share of the pie with about 4,000 clients (including 1000 yearly retainer clients) and about 60% of the market in Southeast Asia. Currently, the total market is estimated at around RM50 million and is expected to grow at 20% to 30% annually as organizations outsource their media monitoring to manage cost and obtain real time information.
Alan Lim, CEO of MediaBanc, told ADOI, “Today, all effective strategic communication will have to be based on the Outputs, Outcomes and Business Results. Companies find themselves in an increasingly competitive environment hence, the need to keep abreast at all times. With the belief that “Information is King” we will continue to improve and innovate to serve our customers better, to give them that competitive advantage.”
Last month, Alan was in Barcelona, representing MediaBanc at the 2nd European Summit on Measurement organized by AMEC. He was the sole representative from Southeast Asia speaking on the role of technology in media evaluation. “Product development and technology enhancements are key elements to efficient media monitoring. Cost is also greatly reduced with superior technology,” he adds.
Recently, MediaBanc was awarded a RM1 million Brand Promotion Grant by Matrade and underwent a rebranding exercise with the new tagline, “Be Informed”.