Pavilion Kuala Lumpur has appointed Edelman as its public relations partner following a competitive review.

“As the definitive authority on fashion, style and urban leisure, there is never a dull moment in a mall. Edelman’s presentation of ideas was very much in line with our thinking, indicating strong synergy between the teams. Additionally, Edelman demonstrated sound understanding of retail marketing and impressed us with passion and energy for our business,” said Nikola Hassan, Senior Manager, Marketing of Pavilion KL.

The appointment was confirmed last month. Edelman will hit the ground running as Pavilion KL prepares for a ‘Super Stylish’ Malaysia Mega Sale Carnival 2010 and a festive Hari Raya themed ‘The Art of Sharing and Giving’.

The appointed also includes consumer engagement and public relations campaigns for Fahrenheit 88, the new retail hub for hip and cool. Fahrenheit 88, the former KL Plaza, is set to open in August 2010.